What’s in a Real Estate Website? Hum… Simmer in some Links with Ctrl-K!!!

Real Estate Websites come in all shapes and forms but an important ingredient in their makeup has remained obscure… When I ask Brokers and Realtors: “What’s a Web Page?” – they are stumped!!! They keep seeking philosophical answers that go beyond the obvious components of a Web Page. I hear everything but the obvious ingredients such as: text, pics and links…

It can’t be that easy…

I claim: “Anyone can create a “Web Page!””

I claim: “Putting together a “Web Page” is easier than using Microsoft Word!”

I claim: “You start with a Web Page to create a Website! (Duhhh!!!)”

I claim: “There is nothing inherently different between a “Web Page” and a “Blog Page.” – One allows for comments the other not!”

I claim: “Those who commit themselves to Blogging (Writing a Web Page) once a week will have the highest visibility in their Real Estate Market!!!”

Feb 19th, 2009: Led by George White at Exit Realty Professionals and joined by a big group from Fayetteville under the leadership of Tom Vick and Michelle Shortsleeve, Key Yessaad held a training on Real Estate Web Strategy that was well recieved by all Exit Participants: Debi Bobo , Keith Burch, Julie Chastain, Clark Cook, Tony Craver , Dan Helmer, John Huber, Neal Pettijohn, Candilee Quigley, Christina Sams, Michelle Shortsleeve, Paul Smith, Johnnyette Taylor, Luther A. Tinsley Jr., Tom Vick, Rhonda Westbrook, George White, Paulette Williams, and Melinda Wright.

So how do I proceed?

1. You must be able to put words together into sentences and paragraphs – we call that writing. Everyone is capable of doing this. You cannot be a story-teller without the ability to write. But don’t fret we are not looking for brilliant discourse; you are focusing on sharing the happenings of your community to the general public – and using blogs is the way to go. You get the point?!
2. Inserting pictures would be nice – but not required…
3. The only ingredient left to add are links – it’s so easy… Ctrl-K. Yes by using the combination of Keys on your Keyboard “CTRL” and “K” you create a link.
4. The web would not exist without links – you are always headed somewhere else on the web by clicking on links. In fact the internet would be called a “Book” if it did not have links; Right!?
5. So how do you create a link? Easy…

• (a.) Know your destination: Each web page has an address; it’s called a URL. You will see it in your browser: http://www.realestatewebtrainer.com/real-estate-internet-strategy-index.html
   
• (b.) Copy that Page Address. (Select the URL and hit Ctrl-C; or Right-Click and select Copy.)
   
• (c.) Select and highlight the text you want to link: for example in the sentence: “Key Yessaad is a Real Estate Web Trainer.” I want to link the words “Real Estate Web Trainer” to the address above.
   
• (d.) Hit “Ctrl-K” by holding the Control Key “CTRL” and tapping the letter “K” – a window will pop and all you have to do is Paste (Ctrl-V) the URL address you copied in step (b.)
   
• (e.) You are done: You will end up with something like this:
  “Key Yessaad is a Real Estate Web Trainer.”
  if you click on the link it will then take you to the page on step (a)
   
• (f.) Remember: You can link anything to anywhere. And isn’t that the essence of the Web…?!

 

So start Blogging and become your local community expert – stop pretending you have expertise in every aspect of Real Estate and become locally focused and customer oriented; you will love the results and your clients will love you!!!

Some of the Particpants Testimonials:

 

	Tom emailing a Regional Owner Colleague: “I wanted to email you to let you know about a training that has just become available to us here in the Carolinas. We just completed the first training here in our office. I will say this about the workshop! IT WAS ABSOLUTELY, POSITIVELY, THE BEST TRAINING I HAVE EVER BEEN TO EVER! The training was conducted by Key Yessaad. Our agents were so impressed with how quickly you can generate results that we signed up our entire office for a SATURDAY hands on with Key. I have struggled for 3 years trying to get internet ranking and have paid thousands and thousands of dollars to no avail. In one day and less than three minutes of work Key got me to page one on GOOGLE! What is really amazing was it didn’t cost me a penny and will never cost me a penny to stay there. I have one agent that has spent over $5,000 trying to get a top ranking to no avail. He was able to go from no presence to top of the Google ranking in under three minutes.” – Tom Vick, Broker/Owner – Exit Realty 1st Class.
	“Key, I have been attending training and continuing education classes in real estate for over forty years and I want to tell you that your class was one of the best I have ever taken. It was informative, up to date, extremely timely and useful, and challenging. I look forward to future classes. I must admit, I had no idea you were going to be that entertaining as well.” – Tony Craver, Broker/Owner – Exit Realty Southpoint.
	“I wanted to send you a thank you for all the information you supplied to us today. I really enjoyed myself and learned more than I could have imagined. I plan on attending your other meetings and I will be bringing other agents from our office. Thank you again.” – Rhonda Wesbrook, Realtor/Broker.
	“I enjoyed the training and most of all enjoyed the company. I hope we will be in touch in the future as we move forward. Thanks for putting so much effort into your training. I hope other Exit offices understand what you are doing.” – Keith Burch, Broker/Owner – Exit Realty First Choice.
	“Key, Thank you so much for the training, I am looking forward to the next session and I am hoping you and Tom can work something out for you to come to the Fayetteville office.” – Candilee Quigley, Realtor.

Web Link: What’s in a Real Estate Website? Hum… Cook it up with Ctrl-K!!!
Local Blog: What is in a Real Estate Website? Hum… Cook it up with Ctrl-K!!!
Wanna Network Blog: What’s in a Real Estate Website? Hum… Cook it up with Links Ctrl-K!!!
Zolve Blog: What’s in a Real Estate Website? Hum… Cook in some Links with Ctrl-K!!!
Trulia Blog: What’s in a Real Estate Website? Hum… Just a Dash of Links with Ctrl-K!!! 

 

About the Trainer: Key Yessaad – Real Estate Web Trainer. To train, inspire, and coach Real Estate Professionals succeed is my passion. I have a niche area of expertise which is the combination of Real Estate Web Strategy, Consulting, and Systems Implementation… Inquire about the various Real Estate Training Seminars.

Why the Emphasis on Strategy? – Garner NC Real Estate Training

Methodical, diligent work that adds up to something meaningful is the cornerstone of success in all endeavors. For the longest time, and for many Real Estate Professionals, Real Estate has been about the pursuit of the deal; and although there is nothing wrong in chasing deals, especially in a market like this one, lots of energy is expanded and it seems as though the Realtor is re-inventing the wheel with each transaction. (and for many it creates a lack of discipline and focus.)

To Strategize is to have a method to your madness, a trusted routine that helps “create” each work day, and accumulates to weeks and months of measurable accomplishments… I am not talking about goals, those are the fruit of your labor – I am talking about the steps and activities that make up your goals. For example, let us assume you have an Effectiveness Conversion rate of 30 to 1; meaning that if you spoke to 30 people about Real Estate you will convert one into a client; and let us assume you desired to have 2 clients a month; your life is therefore quite simple: You must have 720 Real Estate Conversations a year, but better yet: it translates into 3 conversations a workday… By focusing on the strategy you will then create the conditions that force you to have 3 conversations with potential clients each workday and you will make sure your day does not end without this occurring… You have just moved from the realm of thinking and gnawing at your thoughts into the realm of action… (I hear some of you saying to me – well give me the 3 people a day and I will show you; WRONG: You are in Real Estate and no one gives you anything… everything is earned and successful Realtors know that. PS: Successful Agents turn this Discipline on its head! They create the conditions for the world to send them enough Real Estate Contacts to convert Sales…)

But no matter, the example above does not seem to have anything to do with my trainings (Real Estate Internet Strategy.) It sure does: The Internet, Google, Blogs, and Social Media don’t really matter if we are not talking; If “We are Talking We are Selling.” I train Brokers and Realtors how to compete online and I give them a “Strategy” for Success: this means Planning, Long Term Implementation, Weekly Application, and a Vision to hold it all together…

The Internet is the platform of communication with our clients and it needs to be embraced Thoughtfully and Strategically!!!

A Good Strategist has the following qualities: 
    • Is Ultimately Responsible. 
    • Sees Problems as Opportunities to Improve. 
    • Balances Short- and Long-term Needs. 
    • Keeps Calm when the unexpected occurs. 
    • Is a Skilled Communicator.

The Brokers of Exit Realty in the Garner / Raleigh Area of North Carolina, George White, Johnnyette Taylor, and Keith Burch are holding a special training on Real Estate Web Strategy Thursday February 19th, 2009, and led by Key Yessaad.

The training is designed to help Realtors and Brokers devise an Internet Strategy that produces results and transcends the arduous jargon that floats around the Real Estate Industry. Real Estate Professionals understand that having a successful Web presence is important but getting the right ideas and habits are few and far between… this course intends to answer the fundamental questions and offers a Plan of Action that Realtors can trust to design an organic Real Estate Internet Strategy driven by the needs of their Buyers and Sellers. This is a true Real Estate Training – nothing will be sold nor does the trainer affiliate with any vendors. Details on Garner Training.

	“Thank you for an unbelievable class yesterday! I have been “somewhat” in touch with technology over the years but you really showed me how far behind I have fallen. Your class was excellent and precisely what is needed to be competitive in today’s real estate market. The depth of knowledge and ideas you shared were priceless! Also, the specific plan of action to implement these ideas really sets you apart from all the other trainers. You have truly empowered me to get my real estate web strategy back on track!” – Ed Flowers – Broker/Owner, Columbia SC.
	“Wow, does not begin to describe the high intensity learning experience you will receive by attending Key Yessaad’s web strategy training. This is the type of information that can be intimidating for agents and brokers alike. Key’s incredible knowledge and entertaining teaching style will break it down into small bites that everyone will be able to digest.” – Joe Nester.
	“The information was nothing short of astounding! I am consistently amazed at the progression technology makes and even better how we utilize these tools for our clients benefit. I know that all of the agents who participated, left the seminar more knowledgeable about how we can help our clients and increase our business! Thanks Key (again) for giving us a peek behind the web curtain!” – Brandon Liles.
	“Key, as promised your seminar today was great. As you know this is the second time I have attended this training and it was even more beneficial the second time around. It was great to see the excitement on the faces of the attendees and know that they are being empowered to move their career forward. I know I speak for my office when I say we can’t wait to have you back in March.” – Craig Summerall.

Web Link: Why the Emphasis on Strategy? – Garner Real Estate Training
Local Blog: Why the Emphasis on Strategy? – Garner Real Estate Web Training
Wanna Network: Why the Emphasis on Strategy??? – Garner Real Estate Training
Broker Agent Social: Why the Emphasis on the word Strategy? – Garner Real Estate Training
Zolve Blog: Why Emphasize on the word Strategy? – Garner Real Estate Training
Trulia Blog: Why bother with the word Strategy? – Garner Real Estate Training

Garner Real Estate Training, Raleigh Real Estate Training, Garner Real Estate Web Training, Real Estate Web Trainer, Real Estate Internet Strategy Training, Real Estate Web Strategy, Exit Realty Garner NC.

About the Trainer: Key Yessaad – Real Estate Web Trainer. To train, inspire, and coach Real Estate Professionals succeed is my passion. I have a niche area of expertise which is the combination of Real Estate Web Strategy, Consulting, and Systems Implementation… Inquire about the various Real Estate Training Seminars.

Garner Raleigh Real Estate Web Strategy Training on Feb. 19th

Garner Raleigh Real Estate Web Strategy Training

Realtor Training Seminar Thursday 2/19/2009

The Brokers of Exit Realty in Garner / Raleigh Area of North Carolina, George White, Johnnyette Taylor, and Keith Burch are holding a special training on Real Estate Web Strategy Thursday February 19th, 2009, and led by Key Yessaad.

The training is designed to help Realtors and Brokers devise an Internet Strategy that produces results and transcends the arduous jargon that floats around the Real Estate Industry. Real Estate Professionals understand that having a successful Web presence is important but getting the right ideas and habits are few and far between… this course intends to answer the fundamental questions and offers a Plan of Action that Realtors can trust to design an organic Real Estate Internet Strategy driven by the needs of their Buyers and Sellers. This is a true Real Estate Training – nothing will be sold nor does the trainer affiliate with any vendors.

Location: Exit Realty Professionals – (Thank you George White) 705 Umstead Ln, Garner, NC 27529 – (919) 779-2211

Date: Thursday, Feb 19^th, 2009 – 9:30am (please start arriving at 9am)

Duration: 5 hours – ample breaks will be offered.

Cost: $45 (please make checks payable to: Key Yessaad and hand them to your broker. I asked them to hold the checks until I have delivered the training.)

Lunch Sponsor: Dean Brown, Allstate Insurance (Thank you, you’re the best!)

My Commitment: To un-shackle you from the fear of the internet and show you what your Buyers, Sellers and Google want… (Don’t we all want to make Google happy!!!) I will also give you a methodical plan of action to get you going or tweak what you are currently doing…

Course Description: (please read what follows to understand the intention of the course.)

Real Estate Web Strategy

Going beyond the Web Jargon and into a Successful Real Estate Strategy

Do you plan to get a website? Do you have a website that’s stagnant? Do you feel overwhelmed with the whole endeavor? This is the Seminar for you… many of you have sluggish websites that are not producing any results… so what to do?

I designed this course to go beyond the mere discussion of need; to the design of a Real Estate Web Strategy that drives traffic and results. You will leave empowered and with a plan of action and a full-understanding of what is currently happening in the realm of Real Estate Websites.

I am Vendor-Agnostic and will share with you what I have seen work; I will show you what to demand from your vendor and will help you make the right decision. It is not the Vendor that matters; it is your habits and discipline I am going to focus on…

This course was designed to enhance the ability of Real Estate Professionals to compete in an ever increasing spirited Internet Landscape…

This course used to be called: “I don’t have a Web Strategy – How do I get started?” It has now evolved to include all the major topics of Real Estate Internet Strategies. Bring your assistant, your web guru, your cousin Vinnie who dabbles in websites – they will learn how to help you focus on the most important part about having a Real Estate website. Realtor Websites are of a different nature than regular ones – I will explain all this in the class…

I will cover the following topics in the Seminar:

1. Should you get a Real Estate website? And why?
    
2. How do you select the best Web Services? What are the important tools of a R.E. Website?
    
3. Domain Names: How do I get one? Where and How much?
   Should I get more than one? And why? How do I hook them up together?
    
4. How do I get started?
   Will I be able to understand the Web jargon? (Let me give you the answer: Yes)
    
5. How expensive is it going to be? (I will show you how to get started for FREE!)
    
6. How much work will I have to put in? Is it worth the effort? And how often?
    
7. What is IDX? And do I need it? Shouldn’t I just use my MLS IDX? And what is Sticky IDX?
    
8. How about Blogging? Is it important?
    
9. How can my Assistant help me grow my website?

I will have time for all your questions… Remember: bringing your tech guy/gal to this class will help you and will focus him/her on your Real Estate Web needs…

	“Thank you for the phenomenal training on real estate blogging and our web strategy. Not only was it entertaining and informative, but it was RELEVANT! You are providing our agents and brokers the most pertinent information we could receive in this market. I personally have seen the results of doing what you tell me to do and I have no doubt that it will lead to our office being more successful. Every regional owner and broker should have you in their offices immediately! We cannot wait to have you back in Charlotte.” – Angie Byers Owner – EXIT Realty South.
	“Key is the MASTER of internet strategy! He’s paying it forward by training Exit Realty agents on how to harness the power of online marketing and lead generation. Through his high energy, cutting edge training, he has motivated and energized our team! Key is sharing what many others exploit for big bucks! We can’t learn enough from him! If you have not experienced his training, you’re missing out (and probably way behind the curve).” – Kathy Rawers – Broker/Owner.
	“Key, Your class on Blogging was amazing. You were right on the money when you spoke of how much other companies charged to optimize your websites and help move you up in the rankings. Your class motivates an individiual and has them take control of their own destiny. This is just like the old saying “You can lead a horse to water, but you can’t make him drink.” There are no more excuses. You feel empowered when you can blog and move yourself up in the rankings as you taught us to do today. I’m anxious to get started and take control of the Statesville market. Thanks, I look forward to future classes.” – Kim Privette, Broker/Owner.

 

Training brought to Garner North Carolina thanks to your Brokers:
	Keith Burch Exit Realty First Choice	Johnnyette Taylor Exit Select Realty	George White Exit Realty Professionals

 

Web Link: Garner Raleigh NC Real Estate Web Strategy Training
PDF Doc: Real-Estate-Web-Strategy-Garner-Raleigh-NC.pdf
Local Blog: Garner Raleigh Real Estate Web Strategy Training
Broker Agent Social: Raleigh Garner Real Estate Web Strategy Training
Realtor Talk: Garner Raleigh Real Estate Web Strategy Training February 19th
Zolve: Garner Raleigh Real Estate Internet Strategy Training
Trulia: Garner Raleigh North Carolina Real Estate Web Strategy Training

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About the Trainer: Key Yessaad – Real Estate Web Trainer. To train, inspire, and coach Real Estate Professionals succeed is my passion. I have a niche area of expertise which is the combination of Real Estate Web Strategy, Consulting, and Systems Implementation… Inquire about the various Real Estate Training Seminars.