Posted by: realestatewebtrainer | February 16, 2009

Real Estate Social Networking Sites Should learn from Activerain’s Announcement…

Real Estate Social Networking Websites MUST learn from Activerain’s Announcement…

 

The flaw in Activerain’s Thinking…

 

Social Networking Websites MUST learn from Activerain's Announcement...Today, Feb 16th 2009, came the announcement that Activerain will monetize from Agents when they Blog!!! (Forgetting that it was those Blogs that made the Network Powerful with Search Engines.)

The power of Activerain will then diminish as loyal participants realize that they hold such a power with their ideas and their content and will choose to participate in other friendlier platforms.

 

The power of the network is larger than the individual… But those who hold the network tightly must tread lightly or lose influence…

 

Want an example… Think Myspace.com (It is declining and FaceBook is becoming the most Successful Model Ever…)

So today we breakup with Activerain; what a shame – she used to be so much fun…

 

Activerain announcement to start charging Real Estate Professional for Blogging and ignoring that it was their contributions that created their visibility will lead to the failure of the network, and agents will transition to new platforms that understand what is at the core of every Real Estate Transaction: the REALTORS… STOP Bleeding them dry!!!

 

All Social Networks must respect their members and stop trying to monetize from ALL Participants… the way to monetize is to offer additional layers of services that appeal to 10% of the network…

 

Note to Social Network Providers: Offer an open network for all participants then offer a layer of special additional tools for those who desire automation and are willing to pay for it… Run your network on 10% of your network – NOT by thinking you will get a Dollar from all participants… and YES do it with limited advertising…

 

Want examples of network failures… MSN, AT&T, and unfortunately Zillow… (Note: This is Zillow’s chance to take on Activerain and Trulia by offering Free Services for Blogging and Listings Visibility!!!)

How about AOL… Good Night AOL sleep tight!!! (Tight control of the the internet spells doom…)

Want a name of a successful growing network: Trulia.com. (Zolve is slowly growing and will benefit from Activerain’s Announcement…)

 

Activerain was the most successful such Social Network for Real Estate Professionals and everyone was trying to emulate them… the good news is that it opens Trulia and Zolve to become the most attractive Social Networking Services for Realtors… (PS: WannaNetwork and BrokerAgentSocial – STOP confusing your Agents with changes that are haphazard and capricious…)

 

So What is the lesson… Social Networking Websites Should Stop creating Networks so they can control them and look to milk agents from every dime they are making… Worse STOP pretending that you have SEO Tools that transcends the truth of Search Engine Visibility… Activerain became visible because of the content the Real Estate Professionals who dedicated themselves to adding daily…

 

So Goodbye Activerain and hello Trulia, Zolve, and Condo.com!!! (and maybe a Hello to BrokerAgentSocial, and Zillow, and WannaNetwork…)

Web Link: Social Networking Websites MUST learn from Activerain’s Announcement…
Local Blog: Real Estate Social Networking Websites MUST learn from Activerain’s Announcement
Broker Agent Social: Real Estate Social Networking Sites MUST learn from Activerain’s Announcement
Realtor Talk: Real Estate Social Networking Websites should learn from Activerain’s Announcement
Zolve Blog: Real Estate Social Networking Websites ought to learn from Activerain’s Announcement…
Trulia Blog: Real Estate Social Networking Websites MUST reflect on Activerain’s Announcement

Real Estate Blogging Strategy, Real Estate Web Trainer, Real Estate Web Strategy, Real Estate Blogging, Real Estate Networking Websites, Activerain, Real Estate Networks, Real Estate Social Networks

Key Yessaad - Real Estate Web Trainer About the Trainer: Key YessaadReal Estate Web Trainer. To train, inspire, and coach Real Estate Professionals succeed is my passion. I have a niche area of expertise which is the combination of Real Estate Web Strategy, Consulting, and Systems Implementation… Inquire about the various Real Estate Training Seminars.

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Responses

  1. […] Estate Social Networking Websites MUST reflect on Activerain’s Announcement WordPress Blog: Real Estate Social Networking Sites Should learn from Activerain’s Announcement… Activerain Blog: Real Estate Social Networking Websites MUST learn from Activerain’s […]

  2. […] Real Estate Social Networking Websites MUST learn from Activerain’s Announcement – Real Estate Trainer’s blog […]


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