Posted by: realestatewebtrainer | November 22, 2009

Organic Search makes Paid Search almost 4 times more clickable – Real Estate SEO

Even if you rely on Paid Search – Organic Search makes Paid Search almost 4 times more clickable… Real Estate SEO Ideas

New York University Professors did a Study on the impart of Organic Search on Paid Search (also know as Click Marketing, PPC, Google Adwords, etc…) and their findings are quite revealing…

 

A User is 4 times more likely to click on a Paid Search when an Organic Search Listing from the same Website is Present then Not.

 

A user is 4 times as likely to click on a Paid Search when an Organic Search Listing from the same Website is Present then Not.This is HUGE!!!

It means that you cannot just rely on growing your Real Estate Internet Presence by paying your way through Click Marketing alone – You MUST have a strategy to rank Organically.

Professors Anindya Ghose and Sha Yang have highlighted the following findings:

 

  • On average, the impact of organic listings on paid advertising is 3.5 times stronger than vice-versa, possibly because of the tendency of consumers to trust organic listings more than paid ads.
     
  • The positive association between paid and organic listings increases advertisers’ profits by at least 6.15% when compared to profits in the absence of either of them. The positive association is strongest when advertiser-specific keywords are used and weakest when brand-specific and generic keywords are used.
     
  • Click-through rates, conversion rates and total revenues are higher when both paid and organic listings are present simultaneously than when paid search ads are absent.
     
  • The combined click-through rates are 5.1% higher when paid and organic listings are present simultaneously than when only the organic listings are present.
     
  • The combined conversion rate increases 11.7% when paid and organic listings are present simultaneously than when organic listings alone are present.

The complete findings from the study are evidently available in a paper entitled “Analyzing the Relationship between Organic and Sponsored Search Advertising: Positive, Negative or Zero Interdependence?” It’s 52 pages long.

What Now (a few ideas):

 

  • Are you in charge of your website and its content? If not ask that your Website providers open up those channels to you and your staff.
     
  • Is your website just a glorified IDX feed designed for Pay-per-Click? Time for you to panic… No No… Just Kidding – educate yourself and go about building the right Web Presence.
     
  • What Content should I include? Offer Solutions for your localized market and you will be fine.
    Integrate your Web Strategy within your Business Marketing Practices.
     
  • Be in Charge of your Real Estate Internet Visibility even when you hire Webmasters and Professionals to deploy them for you.

Focus on this Essential Real Estate Internet Objective: “It is central that you bring your Real Estate Internet Services in-house and within your control; make it a daily habit to implement Internet Marketing Solutions that solve the problems and aspirations of your Real Estate Buyers, Sellers, and Investors – embrace your Internet Visibility; and don’t be confused by Real Estate SEO!” – Stay in touch on Real Estate Internet Marketing and Key on Facebook!

 

“Drive your Real Estate Knowledge – Don’t let SEO drive your confusion!” – Key Yessaad

 

Real Estate Internet and SEO Trainings - Extreme Niche Marketing

 

Real Estate Internet Strategy Training - How to Build the Right Real Estate Website
Real Estate Internet Strategy Training

 

 

Real Estate Blogging Strategy Training - Internet Traffic Visibility Success
Real Estate Blogging Strategy Training

 

 

Real Estate Database Strategy Training - Stay in Touch and Convert Sales
Real Estate Database Strategy Training

 

 

Real Estate Social Networking Training - Driving Google to your website using Social Media
Real Estate Social Networking Training

 

 

Real Estate Web Advanced Training - Google Visibility and Links, Links, Links
Real Estate Web Advanced Training

 

 

Key Yessaad holding a training on Internet Marketing
Key Yessaad Training on Internet Marketing

 

 

 

Real Estate Internet Marketing and SEO Trainings by Key Yessaad – Your Search Engine and Google Mentor

 

Jason Jacques - Broker/Owner of Exit Realty in Brevard North Carolina

 

 

“Thank you so much for offering this training on web strategy. It is great to see your passion and enthusiasm. I would recommend any agent that has the time and energy to invest in their web strategy and their business to sign up for the next class available with Key. In fact I would recommend it sooner than later because one day soon Key will figure out the info is near priceless and he might try to charge what it is worth! (Ha Ha) You can pay thousands to the big SEO companies or you take the classes offered by Key and do it yourself.” – Jason Jacques, Broker/Owner of Exit Realty in Brevard NCBrevard NC Real Estate


Craig Summerall, Broker/Owner Exit Real Estate Consultants, Lexington SC. Attended Real Estate Blogging Strategy in Columbia SC Thursday March 19th.

 

 

“Key, thanks again for the outstanding training/information/guidance/and “kick in the pants” you provided yesterday, March 19 for the EXIT agents in the Columbia area. Your enthusiasm is tremendous and the knowledge agents now have will allow them to properly position themselves in their respective markets. We look forward to seeing you again in May!” – Craig Summerall, Broker/Owner Exit Real Estate Consultants, Lexington SC. Attended Real Estate Blogging Strategy in Columbia SC Thursday March 19th. Lexington SC Real Estate


Joe Nester - Broker/Owner Exit Agapé Real Estate Services

 

 

“Key not only shows you how the internet and Goggle work, he also teaches you everything you need to know to start building Goggle visibility for your web-site. Every class has an action plan for the student to implement. The methods and techniques are valid and verifiable. The potential power of understanding and implementing the strategy is unlimited. read more…” – Joe Nester – Broker/Owner Exit Agapé Real Estate Services. – West Columbia SC Real Estate


 

 

Upcoming Real Estate Trainings:

 

Raleigh Durham Real Estate Internet Marketing Strategy Training Thursday December 10th

 

 

 

Web Link: Organic Search makes Paid Search almost 4 times more clickable

Quote: “It’s not the medium – it’s the Story; It’s not the internet – it’s the Story; It’s not your office – it’s the Story; Tell me a Story and I will become your customer…” – zenkey

Real Estate Pay Per Click, Real Estate PPC, Real Estate Organic Visibility, Real Estate Organic Search, Real Estate SEO, SEO Marketing for Real Estate, Real Estate Internet Marketing, Real Estate Web Exposure, Real Estate Internet Presence, Real Estate Search Engine Visibility, Real Estate Internet Trainings, Real Estate Google Marketing, Real Estate Web Trainer, Real Estate Websites

Key Yessaad - Real Estate Web Trainer and Internet StrategistFrom Key – Real Estate SEO Trainings and Internet Strategies. My name is Key Yessaad and to train, motivate, and coach Real Estate Professionals triumph on the internet is my passion. I specialize in focusing Realtors on competing online and understand the key elements of Real Estate SEO Marketing. My Trainings and Internet Strategies intersect in my seminars with powerful ideas and Plans of Actions that produce results. Google or call me (910) 538-6610 and let’s discuss how I can help your Agents climb the Google Tree of Success. I can tailor my Real Estate Seminars to the level of sophistication of your agents and I promise they will leave inspired and will produce results!!! Read some of the Realtors Testimonials. Posts on a Greater Town Board for Real Estate Internet Marketing Ideas and Trainings.

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Responses

  1. […] Real Estate Blog: Organic Search makes Paid Search almost 4 times more clickable – Real Estate SEO Realtown Real Estate SEO Blog: Organic Search makes Paid Search almost 4x more clickable – Real […]

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  3. Social comments and analytics for this post…

    This post was mentioned on Twitter by organic_beauty_: Organic Search makes Paid Search almost 4 times more clickable … http://bit.ly/8bwF2A


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