Posted by: realestatewebtrainer | November 28, 2010

Keywords are Geek-Speak for Intent

Good Marketers transcend the geek-speak of SEO by having simple meaningful ideas – they replace concepts such as Keywords and Search Phrases with “Customer Intent.”

It may sound simple on the surface but an idea like “Customer Intent” allows the Real Estate Internet Marketer to focus on becoming a Specialist – as in: if your customers are looking for condos in Lexington South Carolina they will probably type something like “Condos for Sale in Lexington SC,” or “Lexington SC Condos for Sale,” etc…

So set aside the geek-speak of SEO and focus on the needs and desires of your audience; Search Engines are just tools to help with the intent of Searchers – your job is to be there offering solutions for their intention.


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