Posted by: realestatewebtrainer | December 8, 2010

The interface between Paid and Natural Internet Search

The Chart attached in this blog reveals that those who pursue a dual track strategy between Paid Search and Organic Visibility get rewarded almost twice as much as those who pursue Pay Per Clicks alone. The Chart is from a research report done in 2007 by iCrossing and reveals a strong Synergy between Internet Natural and Paid placement. (Many experts in fact believe that these numbers have increased radically.)

A company that managed to have both Paid placement on Page 1 as well as a page 1 position organically generated twice as much clicks as those with just PPC Advertising; in fact they increased their visibility, as in Orders, Page Views, Visitors, and Time on Site by nearly 50%. Recent numbers I have collected from Real Estate Brokers with this Strategy reveals a 4 to 1 ratio – namely two clients with similar Real Estate markets and Advertising Budgets, one pursuing only a Paid Strategy generates on average 150 Leads a month; the other using a dual track Paid and Natural generates 800+ Leads.

2007 iCrossing Chart - Online Performance Percentage Change When Integrating Natural Search and Paid Search

2007 iCrossing Chart - Online Performance Percentage Change When Integrating Natural Search and Paid Search

Think of it this way… the ability to Search by using Google and Bing is helping the Consumer move from being an Amateur to being a “Professional Consumer” – the ease to research for products and services in the comfort of one’s anonymity is very empowering. This is called SEO and a new breed of Real Estate Marketers are embracing in force.

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