Posted by: realestatewebtrainer | February 27, 2011

Google Update and Some Stats

I have had many conversations with colleagues who have panicked over the recent changes to Google’s Algorithm and how it is affecting Search Results; and I must admit some of them ought to be worried – and here are a few reasons:

1. Their content is weak and Keyword stuffed – meaning that they keep jamming keywords in fake written paragraphs that no human can read or make sense of.

2. They use the internet and SEO for the sole purpose of driving Leads – not serving their clients.

3. They are driven by shortcuts NOT useful content that helps solve problems or offer localized solutions.

4. But their biggest problem is – they want everything and end up with very little; meaning they are not focused on their Market Expertise.

I wanted to share with all of you some statistics on the affect of the recent change using the SISTRIX VisibilityIndex (an index value calculated from traffic on keywords, ranking and click-through rate on specific positions.)

According to SISTRIX these are the 25 biggest losers:  (KW stands for Keywords)

# Domain Change SISTRIX (before) SISTRIX (after) # KWs (before) # KWs (after)
1 wisegeek.com -77% 121,58 28,22 74.024 21.940
2 ezinearticles.com -90% 65,08 6,65 184.508 54.277
3 suite101.com -94% 54,04 3,28 178.373 36.904
4 hubpages.com -87% 55,16 7,40 152.998 50.178
5 buzzle.com -85% 43,25 6,55 86.472 24.423
6 associatedcontent.com -93% 38,29 2,57 216.429 53.512
7 freedownloadscenter.com -90% 30,26 3,01 42.486 7.992
8 essortment.com -91% 25,73 2,32 27.501 7.459
9 fixya.com -80% 28,78 5,83 62.034 36.167
10 americantowns.com -91% 24,88 2,18 26.000 9.799
11 lovetoknow.com -83% 25,75 4,28 49.544 17.833
12 articlesbase.com -94% 19,96 1,16 82.274 31.365
13 howtodothings.com -84% 21,20 3,39 33.222 7.601
14 mahalo.com -84% 20,49 3,23 33.875 9.740
15 business.com -93% 17,24 1,13 21.556 4.813
16 doityourself.com -77% 20,89 4,90 23.256 6.870
17 merchantcircle.com -85% 18,43 2,67 93.347 34.681
18 thefind.com -83% 18,95 3,27 74.506 45.495
19 findarticles.com -90% 16,98 1,74 64.810 20.189
20 faqs.org -91% 16,52 1,46 33.648 11.142
21 tradekey.com -89% 16,83 1,79 37.364 16.268
22 answerbag.com -91% 12,93 1,11 67.314 26.054
23 trails.com -87% 12,05 1,62 38.346 8.511
24 examiner.com -79% 10,54 2,19 70.781 31.272
25 allbusiness.com -88% 8,86 1,08 16.457 6.034

 

The table shows the domain, percentage loss, SISTRIX before and after the update as well as the number of keywords found from the one million dataset for this domain before and after the algorithm-change. It is sorted by the biggest absolut loss in SISTRIX VisibilityIndex. Comparing these results with the announcement from Google, they seem to have reached their goal: a whole lot of low-quality domains lost significant visibility.

The domains above are mostly called “Content Farms” and some of them have been hit hard; they aggregate existing information that is out there on the internet and regurgitate it. Ask yourself: “What is the purpose of my Real Estate Website?” – The clearer the answer the more sustained the strategy.

Happy Blogging 🙂 – Key Yessaad, Real Estate SEO Trainer

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