Posted by: realestatewebtrainer | April 30, 2011

Keywords are nothing but Geek-Speak for Intent

Good Real Estate Internet Marketers transcend the geek-speak of SEO by having simple meaningful ideas – they replace concepts such as Keywords and Search Phrases with:

“Customer Intent.”

Choose to be Driven by Customer Intent

It may sound like a simple idea on the surface but “Customer Intent” allows the Real Estate Agent to focus on becoming a Specialist – as in: if your customers are looking for condos in Lexington South Carolina they will probably type something like “Condos for Sale in Lexington SC,” or “Lexington SC Condos for Sale,” etc…

So set aside the geek-speak of SEO and focus on the needs and desires of your clients; Search Engines are just tools to help with the intent of Searchers – your job is to be there offering solutions for their intention.

Happy Blogging 🙂 – Key Yessaad, Real Estate SEO Trainer

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