Posted by: realestatewebtrainer | May 1, 2011

You Must Understand How your Customers Search for Real Estate

Understanding Internet Marketing must include understanding the way your customers search for Real Estate on the internet… You should expect days of incubation; in fact the example below shows how buying shoes on the internet is driven by persistent switching between websites and even between brands…

Search Decisions and Incubation

Searching Decision Activity – “Which Shoes to Buy?”

Do you see how the Search Decision started with a search for Merrell shoes and kept moving from website vendor to website vendor – this consumer was willing to switch websites to find what she wanted.

Shoes, Homes, iPods, Cars, – they may all seem different to the professional salesperson – but consumers are clamoring for the process to be the same… They desire the process to be Easy, Thoughtful, Informational, and totally Void of Gimmicks.

In the above Search Sequence the user spent nearly an hour switching between websites to find the perfect shoes – it is always about the shoes and the experience on the site; the user has a desire and she needs to quench it…

How is the Search Experience in your website?

Have you pretended to be a consumer and searched on your website?

How was the experience?

Have you overly focused on SEO and forgotten the fundamentals?

How about your Sellers – do they like what you do for them online?

Do you still think that Shoes and Homes are sold differently to your Web Vsitors – you will soon be surprised; It is a fact that the incubation experience is longer in Real Estate but a good Zappos Website always wins at the end.

Happy Blogging 🙂 – Key Yessaad, Real Estate Internet Strategist


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