Posted by: realestatewebtrainer | May 7, 2011

Some Spices to Nurture your Goals in Real Estate

Preparing for your Business is an important endeavor towards your Success, and yes you have probably been handed a Goal Setting Sheet by our Broker or Manager. You need to spend some time working on your plan; Goals that are written, carved into activities, and reviewed monthly tend to foster Success – and only 3% of all Real Estate Agents do so. (what a missed opportunity!)

Nurture Your Goals with the Right Spices - You!

In this blog I want you to go even further – You MUST understand that “You are The Business,” in fact, you are the most important ingredient of your Real Estate Plan. The work you do on yourself is as important as all of the tools you have to build your business – so let’s look at a couple of ideas…

1. Resolve yourself to Excellence: I want you to define Excellence for yourself and spice up your Business Plan and Goals with it. Remember to divide your goals into activities, then into monthly tasks, down to your weekly agenda. The easier you can fit your activities into your calendar the more realistic your results. As you perform your tasks keep Excellence in front of you; when you do you won’t resent the time you have spent writing a blog, or the 15 calls you made to prospect– rather you will be performing them with gratitude.

2. Evaluate yourself thoughtfully: There are eight areas for Self-Assessment – these next few questions should help you start to get in touch with your strengths.

Ambition: Have you written down goals that will stretch you, and planned how you are going to achieve them?

Vision: Have you formed a clear idea of where you want to be, and what you want to be doing in five year?

Confidence: Do you feel able to do anything that is needed of you now?, do it well?, and master new abilities that your tasks will require?

Competitiveness: Are you only satisfied when you have clearly won all the prizes against your best competition around?

Risk Taking: Do you believe in your own ability to judge risks as worth taking, and do you take chances?

Energy and Drive: Can you bring full mental powers to bear on any issue?, and to decide on the right actions to see it through?

Leadership: Can you mobilize others to achieve group ambitions, as well as develop other leaders within your circle of colleagues?

Self-Criticism: Are you a relentless perfectionist who constantly seeks to improve, and to get others to do the same?

Important: As you reveal your strengths you will also come in touch your weaknesses;  don’t be so quick to fix them – these maybe areas that you should turn over to an assistant or a paid colleague. I am not convinced that we must excel at everything but I have seen many who are willing to delegate to others and produce bigger results than on their own; Forge good alliances and partnerships.

3. Accept Communication: This one may seem simple on the surface but the number one consumer complaint is Real Estate Agents do Not communicate with them enough. In order for Good News to find its way to you you must allow all the bad calls to come through as well. Do your best not to screen calls, and if a consumer is upset with you make a point of talking to them; avoiding them will only fester and make things worst.

PS: Do not Resolve conflict using email or Social Media – you will only escalate anger and resentment.

Share your thoughts and insights – I always love to hear from you…

Happy Blogging 🙂 – Key Yessaad, Real Estate Trainer



  1. This is a great blog! Thanks Key

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