Posted by: realestatewebtrainer | May 25, 2011

Real Estate Agents still holding back on Internet Marketing

Homegain conducted a recent survey that was posted May 18th 2011 on the Top Marketing Practices and Preferences of Real Estate Professionals and the results are both predictable and discouraging.

http://blog.homegain.com/homegain/homegain-identifies-real-estate-agents-top-marketing-practices-and-preferences/

Bottom Line:

Real Estate Agents preferred Marketing using Open Houses and Postcard Mailers versus Blogging and Social Media.

Danger Be Afraid - Internet Ahead!

This should not be completely surprising, the Real Estate Industry does a poor job educating agents on how to use proper Strategies for Internet Marketing. In fact many Brokers don’t even know how their own website actually work.

I do find the survey disappointing because it means that Aggregators are the frontline of interactions with the consumer; while most agents are sitting on the sideline waiting for handouts.

We MUST do better as an industry!

1. Brokers should not just slap a website Willy-Nilly and call that Internet Marketing.

2. Agents must be educated on the distinction between Social Media and Search Marketing.

3. Blogging must be demystified and offered on all Web Platforms – Simplicity is Key.

4. Video Posting should be made easy and within the power of agents.

5. Websites Vendors should seek simplicity and full integration – Not Complexity and Manipulation.

Many Brokers and Agents have embraced the proper tools of Internet Marketing and SEO and have grown their business tremendously; but I think that percentage is still low, way to low to be able to affect our Real Estate Customers.

So go Blog Something – will ya?

Happy Blogging 🙂 – Key Yessaad, Real Estate SEO Trainer

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