Posted by: realestatewebtrainer | June 19, 2011

Why do you keep asking for Blogs?

Many keep wondering why I keep asking for Agents to be offered blogs on their websites?

Why do you keep asking for Integrated Blogs?

Real Estate Agents are Marketers – therefore they are Storytellers; The biggest misconception the public has is that Real Estate Agents Sell Real Estate – in fact, there are many, in the Real Estate Industry, who believe that…

Real Estate Agents are Marketers – and the Internet is one of the largest playground for Successful Marketing; this concept has yet to vibrate within the inner being of many in Real Estate.

And if the essence of Marketing is Storytelling; are you going to use Facebook to do so? Maybe Twitter and LinkedIn will be sufficient!? No! These are channels of visibility that will allow you to share your Blog Stories.

Well, you may think, let me just pay for Activerain and I am good to go…!!! Let me talk about the second hardest thing for agents to fully appreciate – When you blog on an external channel you help that channel grow; the URL in those blogs don’t have your domain – they have the domain of the channel you are blogging in. Blogging in those channels should not be used for all your day to day business – I see those as places to sporadically blog on major Stories.

It is true that many Real Estate Website Vendors have not offered a fully integrated Blog Platforms; but fortunately some have taken the initiative to do so.

Let’s go back to you the Real Estate Agent – the first place you want your blogs to appear is your website, with full URLs driven by the domain you own, and Full Tagging, Archiving, and ease of use; in other words – your story must appear first in your website.

Let me conclude this short blog with this simple idea – A Real Estate Website with a fully Integrated Blog allows agents to log in, write about the happenings of Real Estate in their local markets, their listings, and log out without having to worry about programming HTML Navigation, or worrying where the posts will appear. I envision agents blogging daily, and for me blogs are not just written text – I think of agents sharing pictures, videos, podcasts, links, and all kinds of useful localized information that benefit both their Sellers and Buyers. I have already tackled the SEO benefits of Blogs, so no need for me to repeat them here.

I am so happy to see movement occurring on this front; and I have just started designing Strategic Trainings focused on fully integrated Blogs. I ask all Real Estate Websites Vendors to follow the lead of iHouse, MyrSol, and soon Onjax. (If you know of a vendor who offers full Real Estate Web Services with fully integrated Blogs let me know!)

Happy Blogging 🙂 – Key Yessaad, Real Estate SEO Trainer

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